A-B-E Radio: Jerry Padden Adds WLEV PD To His Plate

Jerry Padden

Cumulus Media announces that it has appointed broadcasting professional and Cumulus Media-Allentown-Bethlehem-Easton Operations Manager Jerry Padden to Program Director of AC WLEV 100.7 FM.

Padden will continue to program sister station CAT Country WCTO 96.1 FM and will retain his Operations Manager duties for Cumulus Media’s Allentown-Bethlehem-Easton station group.

Cumulus concurrently announces a new weekday programming line-up for WLEV-FM. Beginning immediately, on-air personality Josh Guers returns to 100.7 LEV as host of Afternoon Drive, while Scott Evans continues as host of Mornings, followed by Kelly K, who fills the Midday shift. A search will be underway shortly to find an AM Drive co-host.

Mike McVay, Senior Vice President, Content and Programming, Cumulus Media said: "It is a rare opportunity when a programmer of Jerry Padden's skill level is available, let alone in-house. We consider ourselves blessed to be able to use Jerry on both WCTO and WLEV."

Elizabeth Pembleton, Vice President/Market Manager of Cumulus Media-Allentown-Bethlehem-Easton, said: “Jerry has demonstrated a strong commitment to our Cumulus FORCE Values. Over the last decade, I’ve had the opportunity to work side by side with him in Allentown and witnessed his commitment to both brand strategy and client support. He is a veteran, with a history of fostering talent, delivering exceptional product and generating revenue opportunities. “

WLEV 100.7 FM (11 Kw) Red=Local Coverage Area

Padden said: "I'd like to thank Elizabeth Pembleton, Ron Giovanniello, Gary Pizzati and Mike McVay for their confidence to lead the programming efforts in Allentown. Our goal is to keep our brands a strong FORCE in the Lehigh Valley!"