Thursday, March 3, 2016

Report: Print Newspapers Far From Dead

Newspaper readership is changing, though perhaps not as fast as you might imagine.

According to Media Life Magazine, The greatest share of newspapers’ readers remains in print, even though mobile is increasing at a fast rate.

A new study from Nielsen examines newspaper readership across all media, and it finds that more than half of newspapers’ audience is exclusively in print.

The percentage who read on a mobile device has shot up from 13 percent in 2011 to 33 percent in 2015.



While the way audiences consume papers may be evolving, the makeup of that audience is not. Newspaper readers remain an upscale group, whether they’re reading in print or online.

No comments:

Post a Comment