Thursday, October 8, 2015

TWC Launches Show For Mobile Devices

The Weather Channel and Al Roker, the longtime weatherman for NBC’s “Today,” are teaming up to create a next generation morning show for mobile devices, titled “The Lift.”

“The Lift” will be a mobile-first morning show program hosted by Roker, along with meteorologists Domenica Davis and Ari Sarsalari. The series will be comprised of six to eight short-form clips focused on breaking weather news, nature stories, science and viral videos.

It will be available on iOS and Android devices exclusively through the Weather Channel mobile app.