ABC Family will be renamed and rebranded as Freeform in January 2016, network president Tom Ascheim announced Tuesday, reports Variety.
The relaunch, which will coincide with the cabler’s popular “25 Days of Christmas” and winter premieres, marks a continued effort to evolve the young-skewing network past traditional family viewing and toward its target audience of “Becomers,” a network-coined term defined as those in the life stage spanning ages 14 to 34.
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