L-R: Tommy Page, SVP, Brand Partnerships, Cumulus Media and Westwood One; Country artist Dustin Lynch; Leslie Slender, VP, Brand Partnerships & Events, Cumulus Media and Westwood One; Neil Vance (Artist Management, L3 Entertainment), and Jensen Sussman, President, Sweet Talk Publicity.
Cumulus Media presented the winner of its “Ultimate Back-to-School Shopping Giveaway with Dustin Lynch” photo contest on Tuesday, October 13, 2015 with a shopping spree with country star Dustin Lynch at Nordstrom in Nashville’s Green Hills Mall.
The “Ultimate Back-to-School Shopping Giveaway with Dustin Lynch” was the second of two successful Cumulus Media promotions this fall, awarding prize packages to two Grand Prize winners. In September, the “Ultimate Back-to-School Shopping Giveaway with Shawn Mendes” was executed by Cumulus in New York City, with the winner receiving a shopping spree at Hollister on 5th Avenue with pop superstar Shawn Mendes, entry into Mendes’ sound check at Best Buy Theatre and tickets to his Island Jam concert.
Social media platforms were used to energize Cumulus’ passionate radio station listeners. Contest entrants posted their throwback school pictures on Instagram, Twitter, or Facebook under the hashtag #SchoolPhotoSelfie, or uploaded their throwback class photo to www.SchoolPhotoSelfie.com to enter the contest. An independent panel of judges reviewed and selected the grand prize-winning photo submission.
Tommy Page, Senior Vice President, Brand Partnerships for Cumulus and Westwood One said: “This first-ever program was highly effective in connecting our brands with Back-to-School consumers and their favorite teen idols. Dustin Lynch and Shawn Mendes joined our great station brands in attracting a huge response from listeners and generating incredible social buzz and consumer awareness. We look forward to making this an annual event for our listeners and partners.”
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