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| Andre Fernandez |
In an interview ith
Crain's New York, CBS Radio President Andre Fernandez asked, What form of traditional media is not challenged? People are consuming more media than ever before; it’s just becoming very fragmented. What attracted me to CBS Radio was the brands, some of the biggest and best in all of media. What I ultimately have to figure out is how they transition to a digital future."
In April, Fernandez was named president of CBS Radio, the country’s third-largest radio operator. He has been chief financial officer of Telemundo, the Spanish-language television network, and chief operating officer of Journal Communications, a Milwaukee newspaper and broadcasting group. Fernandez oversees some of the biggest radio brands on the air, including New York stations Sports WFAN 660 AM / 101.9 FM, 1010 WINS, NewsRadio WCBS 880 AM and WCBS 101.1 FM.
Asked if traditional radio is getting overlooked by advertisers, Fernandez stated "Maybe there’s not an appreciation that radio still has unbelievable reach and penetration and is very effective. Advertisers are dedicating more of their budgets to digital, but with mixed results. I’ve had many examples in my previous role [at Journal Communications] where advertisers experiment with digital and then come back to radio. They would say, 'I need to drive people into my stores this weekend.' There are only a few ways to do that, and radio is one of them."
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