The ten week SCBU Radio and Digital Sales Training Classes will be taught by some of the leading sales managers in Southern California Radio with decades of Radio sales experience and knowledge of today’s Radio and digital environment, as well as senior training specialists from Nielsen Audio, Inc. Each instructor’s class syllabus and training material is reviewed and approved by the SCBA to ensure an effective training experience for all SCBU students.
“The SCBU Radio Sales Training System is the only one of its kind in California,” said SCBA President Thom Callahan. “Our goal is to fully train and prepare new and newer sellers for a lasting and rewarding Radio sales career in the largest revenue market in the U.S.”
The SCBU Radio Sales Training System is focused on New Business Development, Creative Selling Skills, Selling Sports Sponsorships and Events, Understanding Audience Measurement, Strategic Selling, The Art of Cold Calling, and more. Each class follows a logical progression of learning to ensure retention and understanding by SCBU students. Class size is limited to ensure that all SCBU students receive a quality sales training experience. Enrolled students include new and newer sellers, sales assistants looking for a sales career, and sellers from other industries wanting Radio sales training to increase their value to potential Radio employers.
“Our Fall 2014 classes will be more innovative and interactive than ever as we introduce a proposal development workshop, an expanded “sales hotline” for class homework assignments, and one on one coaching and mentoring beyond class graduation,” said Callahan.
Classroom size is limited and open enrollment has begun. For more information on SCBU Sales Training Classes, please contact Ellen Dostal, Director of Events and Member Services at SCBA. 323-930-9958. edostal@scba.com
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