A-E-B Radio: Cumulus Promotes Elizabeth Pembleton To VP

Elizabeth Pembleton

Cumulus has  announced that it has promoted 30-year radio veteran Elizabeth Pembleton to Vice President/Market Manager of Cumulus Allentown-Bethlehem-Easton.

Pembleton has been Director of Sales for WCTO 96.1 FM and WLEV 100.7 FM in Allentown since 2011. Prior to that, she was Director of Sales/General Sales Manager for Citadel Broadcasting in Bethlehem, PA. She was also Senior Account Executive for Clear Channel Radio’s four Allentown stations for 10 years.

Gary Pizzati, Senior Vice President for Cumulus said: “This was a natural move elevating Liz to the VP/Market Manager level within Cumulus. The performance in the market speaks for itself. Liz has done amazing work assembling an award-winning team of broadcast professionals within Cumulus of Allentown. We look forward to many years working with Liz in her new role.”

Ron Giovanniello, Regional Vice President for Cumulus said: “I have had the pleasure of working side by side with Liz for the past two and a half years. Liz is a hard-working and very deserving person to join the Cumulus VP/Market Manager ranks. This is a great opportunity for us to recognize and promote one of our best.”

WCTO 96.1 FM (50Kw) 54dBu Coverage

Pembleton said: “I'm both honored and excited to continue in this new role with Cumulus Media, and specifically my Allentown team. I literally have lived and breathed these formats for more than a decade. Thirty years after selling my first radio spot, I still love the medium and am passionate about the expanding digital platforms that provide free access to our audiences…anywhere! Most of all, I am incredibly fortunate to have the best team in radio, mentors in Gary Pizzati, SVP and Ron Giovanniello, RVP as well as the support from an exceptional senior leadership team at Cumulus.”