Thursday, March 20, 2014

CableTV Lost About 105,000 Subscribers in 2013

Leichtman Research Group, Inc. (LRG) found that the thirteen largest multi-channel video providers in the US -- representing about 94% of the market -- lost about 105,000 net video subscribers in 2013. Annual net multi-channel video additions in 2013 were about 280,000 fewer than in 2012, when the industry added about 175,000 subscribers.

The top multi-channel video providers account for over 94.6 million subscribers -- with the top nine cable companies having 49.6 million video subscribers, satellite TV companies having 34.3 million subscribers, and top telephone companies having 10.7 million subscribers.

Other key findings include:
  • The top nine cable companies lost about 1,735,000 video subscribers in 2013 -- compared to a loss of about 1,410,000 subscribers in 2012
  • The top telephone providers added 1,460,000 video subscribers in 2013 -- compared to 1,298,000 net additions in 2012
  • Satellite TV providers added 170,000 video subscribers in 2013 -- compared to 288,000 net additions in 2012
"2013 was the first year for multi-channel video industry losses, but the modest losses represent only about 0.1% of all subscribers," said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "While the overall market remains fairly flat, further share-shifting has taken place. Cable providers now have a 52% share of the top multi-channel video subscribers in the US, compared to a 58% share three years ago."

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