2013 isn’t bringing any respite for traditional media, with
radio and newspaper print advertising revenues continuing to drop. There was a
wide range of performance among different types of media, with radio and
newspaper results coming in worse than average, according to Eris Sass at Media Daily News.
Overall, advertising revenue was basically flat -- with a
0.1% decline from the first quarter of 2012 to the first quarter of 2013, to
$30.2 billion, per Kantar Media.
Radio advertising declined 1.7% in the first quarter of the
year -- reflecting both the absence of political ad spending and weakness in
local advertising, long the medium’s mainstay. Local ad revenues were down 1%,
per Kantar, while network radio revenues tumbled 15.2%.
The only bright spot was national spot radio, which
increased 5.7% in the first quarter.
Newspaper ad revenues fell 4% in the first quarter, with a
9.2% drop in national newspapers and a 3.3% drop in local newspapers.
The only real bright spot was Hispanic media, which bucked
the overall trend.
I would say the economy's so weak companies are watching how they spend their advertising budgets making sure they are not spending unnecessarily.
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