C-ville VA Radio: Local Credited For Keeping Radio Vibrant

Unique, original content is keeping listeners tuned in to local radio, according to a story at The Daily Progress in Charlottesville, VA

In the area, WCYK Hitkicker 99.7 FM is the market leader, according to Arbitron . The station has 7.9 percent of the market share.

WHTE Hot 101.9, and WCHV 107.5 FM / 1260 AM, round out the top three. WHTE has 7.2 percent and WCHV captured 6.2 percent of the market. The recently released report is based on 2012 listener surveys.

In a crowded media landscape, “Radio still fits in very well as long as we continue to be local and relevant to people,” said Steve Gaines, general manager of Monticello Media.

In addition to the top three stations as ranked by Arbitron, Monticello Media also owns WZGN Generations 102.3 and WKAD 1400 AM.

Michigan-based Saga Communications also owns five area radio stations: WWWV (3WV) 97.5 FM; WCNR 106.1 The Corner; WQMZ (Z95) 95.1 Lite Rock; WINA 1070 AM News Radio; and WVAX 1450 AM.

Arbitron ranked Z95 and 3WV in a tie with 3.8 percent. The percentages are an overall average of total market share, according to Gaines.

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