The Zone's last day on the air will be Friday, according to
multiple Birmingham
radio sources. The station is expected to announce the news it to its staff
Wednesday morning.
"We have been evaluating the sports format in light of
multiple factors, including Finebaum's placement," David DuBose, the
executive vice president and chief operating officer for Summit Media, which
owns The Zone, said in an email to AL.com. this afternoon. "After nearly
two years, it became clear the market did not support two competing sports
stations.
"Therefore, we have determined we should focus on other
format opportunities," DuBose added.
The demise of The Zone all but assures that Finebaum's show
will return to WJOX, although ESPN has yet to announce that.
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