Friday, March 8, 2013

Sears Pulls OnLine Ads Over SNL Skit

The controversial nature of Saturday Night Live's "Djesus Uncrossed" sketch has caused Sears to pull its online advertising on the NBC and Hulu websites.

The skit originally aired during the Christoph Waltz episode of the show on February 16th and immediately caught the attention of the fundamentalist Christian group, American Family Association, and other religious blogs.

Sears released a statement to The Hollywood Reporter saying, "We received customer feedback about our ads running on NBC.com and Hulu.com in a rotation with other advertisers around the online rebroadcast of that particular SNL episode. We informed customers that it wasn't supposed to happen, and while going forward we may advertise on the broadcast, we've taken steps to ensure that our commercials do not air online exactly as they did in this situation."

The American Family Association issued a press release saying that both Sears and JCPenney had pulled their ads entirely from the show but an insider denied the claim to E! News.
"Djesus Uncrossed" is a parody of Django Unchained featuring a resurrected Jesus Christ on a quest for revenge.

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