Ben Sisario at nytimes.com writes Apple had hoped to
introduce the service early this year, but now it is not likely to reach the
market until the summer, if not later, according to these people, who spoke on
condition of anonymity because the talks were confidential.
Apple has never announced the service — quickly nicknamed
iRadio by analysts and technology journalists — but its intentions have slowly
been leaking out since last fall. According to music executives then and now,
Apple wants to preload an app on its mobile devices that can deliver a free
stream of songs tailored to each user’s taste and supported through its iAds
advertising platform.
Such an app would have a vast potential audience. It would
also pose a threat to Pandora, which dominates the Internet radio field with
more than 65 million regular users and, according to Apple’s charts, is its
second-most popular free app of all time. (No. 1 is Facebook.)
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