According to The New York Post, health officials are
planning a social-media campaign to warn young people about the risk of losing
their hearing from listening to music at high volume on personal MP3 players,
The Post has learned.
The campaign, which will cost $250,000, is being financed
through a grant received from the Fund for Public Health, the Health
Department’s fund-raising arm.
The Hearing Loss Prevention Media Campaign will target teens
and young adults, conducting focus-group interviews and using social-media
sites like Facebook and Twitter.
Bloomberg has had a bug about ear-splitting rackets since
taking office at City Hall, making noise reduction one of his key
quality-of-life initiatives.
In 2005, he signed a law — “Operation Silent Night” —
overhauling the noise code. It cracked down on jolting jackhammer sounds at
construction sites and on music blaring out of clubs, helping “make New York quieter and
more liveable.”
The iPod generation is the first to use “buds” that are
inserted directly into the ears. And modern music players are more of a threat
to hearing than the Sony Walkman of the 1980s, experts say.
The new players hold thousands of songs and have longer-life
batteries, which results in more extended and high-volume listening, health
experts said.
An iPod at maximum volume reaches 115 decibels. Research
says 85 decibels is safe.
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