During the upcoming 2012-13 winter season The Weather
Channel will name noteworthy winter storms. Our goal is to better communicate
the threat and the timing of the significant impacts that accompany these
events. The fact is, a storm with a name is easier to follow, which will mean
fewer surprises and more preparation.
Hurricanes and tropical storms have been given names since
the 1940s. In the late 1800s, tropical systems near Australia were named as
well. Weather systems, including winter storms, have been named in Europe since
the 1950s. Important dividends have
resulted from attaching names to these storms:
- Naming a storm raises awareness.
- Attaching a name makes it much easier to follow a weather system’s progress.
- A storm with a name takes on a personality all its own, which adds to awareness.
- In today’s social media world, a name makes it much easier to reference in communication.
- A named storm is easier to remember and refer to in the future.
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