The 13th annual Best Global Brands report out yesterday
(October 2nd) from brand consulting company Interbrand found that Coca-Cola
remains the top global brand, based on criteria including financial
performance, the role the brand plays in influencing the choices made by
consumers and the brand's ability to help its parent company's earnings.
Coca-Cola has been the top brand every year since the report started, with
Interbrand estimating its brand value this year at $77.8 billion, up eight
percent from 2011.
Among the changes this year in the top 10 on the list of 100
brands, Apple rose to second place from Number 8 last year and Samsung went up
to 9th place from Number 17. In the other direction, Disney fell to 13th place
from Number 9 and Hewlett-Packard dropped to Number 15 from 10th place. The top
10 global brands on the 2012 list are:
Coca-Cola
Apple
I.B.M.
Google
Microsoft
General Electric
McDonald's
Intel
Samsung
Toyota
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