Friday, December 17, 2010

KFWB Unveils Successors To "Dr. Laura"

Les Brown
KFWB/980 AM announced Thursday it is adding consumer expert Bob McCormick and life coach Les Brown to the line-up Jan. 3 as part of changes following the departure of Laura Schlessinger to Sirius Radio.

Gary Lycan writing for reports McCormick will be on 9 to 11 a.m. weekdays with "Money 101" featuring content from The Wall Street Journal. His current "Money 101" segments will continue to air on sister station KNX/1070 AM.

Dave Ramsey will host "Total Money Makeover" from 11 a.m. to 2 p.m. KFWB cited increased ratings since Ramsey started on 980 AM in September, 2009, adding that Ramsey's earlier sold-out appearance at an event in Los Angeles has prompted another appearance, March 24 at the Alex Theatre.

Brown will be on from 2 to 4 p.m. weekdays. The station announcement said, "Brown has risen to national prominence by delivering a high-energy, positive and empowering message which advises people how to shake off mediocrity and live up to their greatness.''

Penny Griego and Phil Hulett will continue to anchor news from 6 to 9 a.m.; Maggie McKay and Michael Shappee will anchor the afternoon news from 4 to 7 p.m.

No changes were announced in weeknight programming. Steve Carver, senior vice president and market manager for CBS radio stations in Los Angeles, said.

Read more here.

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