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Tuesday, February 12, 2019
UK Radio: Listenership Declines Slightly For 2nd Year
The Q4 2018 RAJAR results just released show that 48.4 million people, or 88.4% of the UK’s adult population, listened to their radio station of choice every week and marks a second consecutive year of fourth-quarter decline for radio, with 89.7% in Q4 2017 and 90.1% in Q4 2016.
RadioInfo notes while there has been a decline in numbers over the past two years, there have only been a small fluctuations since 2011 with highs in 2013, 2015 and 2016