Spotify May Block Subs Blocking Their Ads

Spotify has had enough of ad blockers, updating its terms of service to expressly forbid them as it tries to ramp up its advertising business, reports AdAge.

On Friday, Spotify notified users that its new policies include a ban on ad blocking technology. "The following is not permitted for any reason whatsoever: circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service," the new terms say.

With its tougher stance, Spotify says it has the right to suspend any accounts that use ad blockers.

When Spotify went public last year, selling its shares on Wall Street for the first time, it disclosed to investors that about 2 million users deployed technology designed to "suppress advertisements."