Tuesday, February 27, 2024

Radio History: February 27


➦In 1891...David Sarnoff born (Died: December 12, 1971 at age 80).  He was a businessman and pioneer of American radio and television. Throughout most of his career he led the Radio Corporation of America (RCA) in various capacities from shortly after its founding in 1919 until his retirement in 1970.

David Sarnoff

He ruled over an ever-growing telecommunications and media empire that included both RCA and NBC, and became one of the largest companies in the world. Named a Reserve Brigadier General of the Signal Corps in 1945, Sarnoff thereafter was widely known as "The General."

Sarnoff is credited with Sarnoff's law, which states that the value of a broadcast network is proportional to the number of viewers.

Unlike many who were involved with early radio communications, viewing radio as point-to-point, Sarnoff saw the potential of radio as point-to-mass. One person (the broadcaster) could speak to many (the listeners).

When Owen D. Young of the General Electric Company arranged the purchase of American Marconi and turned it into the Radio Corporation of America, a radio patent monopoly, Sarnoff realized his dream and revived his proposal in a lengthy memo on the company's business and prospects.

His superiors again ignored him but he contributed to the rising postwar radio boom by helping arrange for the broadcast of a heavyweight boxing match between Jack Dempsey and Georges Carpentier in July 1921. Up to 300,000 people heard the fight, and demand for home radio equipment bloomed that winter. By the spring of 1922 Sarnoff's prediction of popular demand for broadcasting had come true, and over the next eighteen months, he gained in stature and influence.

In 1926, RCA purchased its first radio station (WEAF, New York) and launched the National Broadcasting Company (NBC), the first radio network in America. Four years later, Sarnoff became president of RCA. NBC had by that time split into two networks, the Red and the Blue. The Blue Network later became ABC Radio.

Sarnoff was instrumental in building and established the AM broadcasting radio business which became the preeminent public radio standard for the majority of the 20th century. This was until FM broadcasting radio re-emerged in the 1960s despite Sarnoff's efforts to suppress it.


➦In 1940...Actor Howard Hesseman born. He is best known for his role as anti-disco disc jockey John "Dr. Johnny Fever" Caravella on the television sitcom WKRP in Cincinnati from 1978 to 1982, a role Hesseman prepared for by working as a DJ in San Francisco at KMPX-FM for several months.

He was nominated for a Prime-Time Emmy Award for Outstanding Supporting Actor in a Comedy Series in 1980 and 1981 for his portrayal of Fever. He reprised the role in nine episodes of The New WKRP in Cincinnati, and also directed several episodes of the 1991-93 series revival.

Hesseman died on January 29, 2022.

➦In 1965...Personality Murray the K aired his last show at 1010 WINS-AM.

Monday, February 26, 2024

Audio Delivers Decision Makers For B2B Advertisers


This week’s Cumulus Media | Westwood One Audio Active Group® blog focuses on the business-to-business sector and outlines how B2B brands can use AM/FM radio and podcasts to reach business decision makers.

95% of businesses are not in market for products and services: 
  •  The primary goal of B2B marketing is “being known before you’re needed.”
  • AM/FM radio reaches 85% of all business decision makers weekly. Podcasts reach 40%.
  • Business decision makers are similar in profile to heavy AM/FM radio and podcast listeners.


  • Audio connects with business decision makers on an emotional and intellectual level providing an engaged and attentive audience.
  • Business-to-business professionals listen to a wide variety of AM/FM radio programming formats and podcast genres.
  • MESH Experience: Among information technology decision makers, AM/FM radio is the number one media platform.
  • IT decision maker case study: AM/FM radio drives stronger impact than TV for an IT brand despite spending 5X more on TV.
  • Binet and Field’s effective B2B marketing strategies: Invest in share of voice; Balance brand and performance investments; Expand the customer base with mass reach media; Maximize mental availability; Harness the power of emotion in creative.
  • System1’s ideal creative elements for B2B: A story arc, characters, soundtrack, emotion, and a fluent device (fictitious character/ characters or a scenario, expressed as a slogan).
  • System1’s Andrew Tindall’s audio creative best practices: Brands need more audio-distinctive brand assets; Slowly and clearly say brand name; Put on a show and entertain for business gain; Use pauses and hushed voices to create dramatic intimacy.

Chicago Radio: B96 Announces New Weekday Lineup

Moug and Karla
Audacy announces weekday lineup updates for B96 (WBBM-FM) in Chicago. Moug (John Moug) will join as morning show co-host alongside Karla Hernandez on “Moug and Karla Mornings,” weekdays from 5:30 a.m. to 9:00 a.m. CT.

“We are thrilled to welcome Moug to B96!” said Molly Cruz, Brand Manager, B96. “His passion for radio and wealth of experience in strategic morning show execution makes him the perfect addition to our team - not to mention he's one of the most likable guys in the business!"

“Mornings on B96 has been a dream of mine as long as I can remember, and I cannot believe this is real! Chicago?!” said Moug. “Thank you to Dave Richards and everyone at Audacy who helped make this happen. Most of all, thanks to the amazing Molly Cruz for giving me this incredible opportunity. Working with Molly, Karla, producer Frank and the rest of the B96 team is quite literally a dream come true! Shout out to my wife Stacy and our brand new baby girl Dahlia for coming with me on the journey!"

Moug joins B96 from Lotus Hot AC Star 101.5 (KPLZ-FM) in Seattle, where he hosted mornings for two years alongside Angie Parker. He returns to Audacy after beginning his career at 98.5 KLUC (KLUC-FM) in Las Vegas. Moug has also previously hosted “The Wolf Wake Up Show with John & Jamie” on 92.5 The Wolf (KKSE-FM) in Denver.

Jeana Shepard will move from mornings to middays as part of the lineup update. The new weekday lineup is as follows.
  • 5:30 a.m. – 9:00 a.m. CT: “Moug and Karla Mornings”
  • 9:00 a.m. – 2:00 p.m. CT: Jeana
  • 2:00 p.m. – 7:00 p.m. CT: Dash
  • 7:00 p.m. – 11:00 p.m. CT: Bru
📻Listeners can tune in to B96 (WBBM-FM) in Chicago on air and nationwide on the Audacy app and website. Fans can also connect with the station via X, Facebook and Instagram.

News and Media Layoffs Keep Piling Up


Tech layoffs may be crowding the headlines, but the news business itself is likewise getting downsized.

According to Fast Company, the media sector keeps taking it on the chin, with fresh rounds of layoffs landing in early 2024. In January alone, hundreds of jobs were cut at numerous outlets, as the media sector at large continues to contract across the spectrum. 

Here is a roundup of some recently announced layoffs in the media space:

  • The Los Angeles Times laid off 20% of its newsroom in January.
  • NBC News and MSNBC laid off around 75 employees in January.
  • Sports Illustrated laid off most of its staff (around 100) after it failed to pay licensing fees to its parent company in January.
  • Time laid off 15% of its staff, or roughly 30 employees, in January.
  • Business Insider CEO Barbara Peng announced a staff reduction of 8% in January.
  • Forbes reduced its staff by 3% in late January.
  • TechCrunch laid off a handful of staffers and is going to end its paid subscription options.
  • The Messenger, a news startup, shut down entirely at the beginning of February after less than a year in operation, leaving more than 300 employees jobless.
  • The Wall Street Journal let 20 staff members go at its Washington, D.C., bureau in early February.
  • CBS News also cut 20 jobs at its D.C. bureau in early February, as a larger round of 800 cuts at Paramount.
  • The Intercept laid off 15 staff members, including its editor-in-chief, in mid-February.
  • NowThis cut half of its editorial team in mid-February, a loss of 26 jobs.
  • BuzzFeed sold one of its sub-brands, Complex, this week, and subsequently announced a 16% reduction in staff. This comes after shuttering its entire news division last year.
  • Vice Media will stop publishing on Vice.com and will lay off hundreds, per recent reports.
  • WAMU radio, the NPR affiliate in Washington, D.C., said it will shut down the local news website DCist and lay off its staff.

Data supplied to Fast Company from Challenger, Gray & Christmas, a global outplacement firm that tracks layoffs and other data points, shows that the media sector (including news, film, television, and streaming) shed 836 jobs in January.

And for 2023 as a whole, more than 21,400 media jobs were lost, the highest (excluding 2020) since 2009, when more than 22,300 jobs were cut, and 2008, when 28,800 or so jobs were cut—both in the wake of the 2008 financial crisis and Great Recession. 


For comparison, less than 4,000 media jobs were cut in both 2022 and 2021, so the uptick during 2023 is evident. Extrapolating January’s data out across all of 2024, and the media sector could lose an estimated 10,000 jobs this year.

Additionally, the data shows that 3,087 jobs were cut in the "digital, print, and broadcast" news subset of the media sector in 2023, the highest since 2018, excluding 2020.

And this year is shaping up to be even worse: As of the end of January, there were already 528 news layoffs—higher than last January's 360 jobs. Given the news from Vice Media and others this month, it’s possible that the uptick could continue in February.

Boston Radio: Entire WEEI Red Sox Broadcast Team Returning


Turns out that WEEI is not “building a bench” and adding depth to its roster of Red Sox broadcasters for the 2024 season, according to Chad Finn at Boston .com.

It’s not necessary, since after some unusual suspense, the entire regular lineup is returning.

Joe Castiglione, who will be honored by the Baseball Hall of Fame this summer as the Ford C. Frick Award winner, will call mostly home games during his 42nd season as a Red Sox radio voice.

Will Flemming, whose status was cause for such suspense, will call approximately 140 games in his sixth season as part of the radio broadcast team.

Lou Merloni will be in the booth for 70 or so games, also filling a similar role on NESN.

And Sean McDonough, one of the premier national multisport play-by-play voices of his generation, will call 20 or so games, slightly fewer than in recent years. McDonough is ESPN/ABC’s lead NHL play-by-play voice and will call the Stanley Cup Final in June.

Questions about the status of WEEI and parent company Audacy’s plans for the broadcast materialized in early January when a job posting seeking a play-by-play/analyst announcer for Red Sox radio broadcasts began making the rounds.

It read in part: “If you have experience and expertise in describing baseball action on the radio — to go along with an engaging personality — you could be a perfect match to call games alongside Hall of Famer Joe Castiglione in the Sox Booth this year!”

The description sounded an awful lot like Flemming’s job — because it was. Mike Thomas, senior vice president and market manager for Audacy Boston, told me at the time that he was just “building a bench.”

But it turned out that Flemming had applied for television openings with the Tigers and, then, the White Sox. He did so after being offered just a one-year deal to remain on the broadcast despite being an obvious choice to be Castiglione’s successor in the long term.

Taylor Swift Retains No. 1 Recording Artist Crown

by Feliz Richter, Statista

2023 was a year of superlatives for Taylor Swift: she was the most-streamed artist in the world on Spotify and Apple Music, had the three best-selling albums in the United States, her “Eras Tour” became the first ever to gross more than $1 billion and the documentary shot during the tour turned out to be the highest-grossing concert movie of all time. To top it all off, IFPI, the governing body of the global music industry, announced on Wednesday that Swift was also the biggest-selling recording artist in the world last year, making her the first artist to win the award for a fourth time.

“We are immensely proud to award the IFPI Global Recording Artist of the Year Award to Taylor Swift for the fourth time, as she continues to redefine the limits of global success,” Lewis Morrison, director of charts and certifications at IFPI said. “Taylor is a singular talent and her commitment to her craft and her fans is truly phenomenal."

Infographic: Taylor Swift Retains Crown of World's No. 1 Recording Artist | Statista You will find more infographics at Statista

As the chart shows, Swift topped the list of the world’s best-selling artists for the second year running after coming in second behind K-Pop sensation BTS in 2021. While BTS fell out of this year’s top 10 due to their military service, other K-Pop acts such as SEVENTEEN, Stray Kids and TOMORROW x TOGETHER made a big splash in 2023, with rising country star Morgan Wallen also new in the top 8. Aside from Taylor Swift, the only other constants in the ranking are Drake and The Weeknd, who have been among the world’s best-selling artists in each of the past three years.

R.I.P.: Ron Cameron, Detroit Sports Talk Pioneer

Ron Cameron (1945-2024)

Ron Cameron, a longtime voice of numerous Detroit radio stations over the past 40 years and a face on TV stations such as WMYD-TV (Ch. 20) and WXYZ-TV (Ch. 7) died Tuesday at 79.

The Free Press reports the news was announced on social media by his producer at WPON-AM (1460), Martin Anthony. Cameron hosted a weekly show on Fridays; Anthony said there would be a farewell show for him at 11 a.m. March 1. 

Cameron developed a reputation as "Detroit's Superfan" for his passion, both positive and negative, for Detroit sports while he was on air.

Kelly Ford Debuts Today As New Host of Backstage Country


Beasley Media Group, LLC
, a leading multi-platform media company, and Key Networks, a next generation radio syndication company, announce that award-winning Country radio personality Kelly Ford debuts today as Host of Backstage Country, the fastest-growing nationally syndicated Country music program in the U.S. 

This week, Nashville-based Ford will host Backstage Country alongside Country superstars Lady A, the first weekly guest hosts to share the mic with Ford. Throughout the week, Lady A will share with Ford and the show’s listeners the real stories behind their music and personal insights recalling their first days together.

During the month of March, Ford welcomes an all-star lineup of the hottest artists in Country music to join her as guest hosts of Backstage Country. Those guest hosts include:
  • Week of March 4th: Carly Pearce
  • Week of March 11th: Thomas Rhett
  • Week of March 18th: Hardy
  • Week of March 25th: Chris Young
Now heard on over 80 U.S. radio stations and in 27 of the top 50 DMA markets, Backstage Country is hosted each week by today’s hottest Country artists, sharing exclusive backstage insights and giving listeners a VIP all-access pass to today’s most exciting Country music and entertainment.

Country radio listeners across the U.S. know Ford from her time co-hosting the Nashville-based nationally syndicated Country morning show, Ty, Kelly & Chuck, for Westwood One. In addition, Ford stands as the only solo female morning show host in the history of Country music radio in New York City, as Host of Kelly Ford in the Morning on Country 94.7/WNSH-FM, a station she helped launch in 2013. She also hosted a nationally syndicated weekend 90’s Country Show for Audacy. Ford has earned three broadcasting honors from the CMA’s, an ACM Award, three Gracie Awards, and a Marconi Award.

2/26 WAKE-UP CALL: Israel Claims It's On Same Page As U-S

Prime Minister Benjamin Netanyahu says Israel is in sync with the U.S. about its plan to invade Rafah, the densely populated city in southern Gaza, but President Joe Biden had yet to see a viable plan for the imminent operation, a top White House official said Sunday. National Security Adviser Jake Sullivan said the White House had not seen the Israeli plan to evacuate the more than 1 million people packed near the Egyptian border. "We’ve been clear that we do not believe that a major military operation should proceed in Rafah unless there’s a clear and executable plan to protect those civilians, to get them to safety and to feed, clothe and house them," Sullivan said during an appearance on NBC’s “Meet the Press.” “And we have not seen a plan like that.”

31,000 UKRAINIAN SOLDIERS DEAD: Russia is preparing a new offensive against Ukraine starting in late May or summer, but Kyiv has a clear battlefield plan of its own, President Volodymyr Zelenskiy said on Sunday. Speaking a day after the second anniversary of Russia's invasion of Ukraine, Zelenskiy said it was vital for Kyiv and its Western allies to remain united and reiterated that Ukraine's victory depends on continued Western support.

"We will prepare for their assault. Their assault that began on Oct. 8 has not brought any results, I believe. We, for our part, will prepare our plan and follow it," Zelenskiy told reporters in Kyiv. Zelenskiy said that 31,000 Ukrainian soldiers had been killed since February 2022, giving the first official toll in more than a year. The Russian foreign ministry rejected the Ukraine figure as untrue.

➤BIDEN TO MEET WITH CONGRESSIONAL LEADERS OF UKRAINE AID: President Joe Biden will convene the top four congressional leaders at the White House on Tuesday to press lawmakers on passing an emergency aid package for Ukraine and Israel, as well as averting a looming government shutdown next month, according to a White House official. The top four leaders include House Speaker Mike Johnson, R-La., Senate Majority Leader Chuck Schumer, D-N.Y., House Minority Leader Hakeem Jeffries, D-N.Y., and Senate Minority Leader Mitch McConnell, R-Ky. During the meeting, the president will discuss the “urgency” of passing the aid package, which has bipartisan support, as well as legislation to keep the federal government operating through the end of September, said the White House official, who was granted anonymity to discuss a meeting not yet publicly confirmed.

SUPREME COURT TO DEBATE FL, TEXAS SOCIAL MEDIA CASE:  A half-century after the Supreme Court said no government can dictate what newspapers may publish, the high court will consider whether Texas and Florida can tell social media giants how to operate. On Monday, the Supreme Court will debate the fate of laws passed by those states to limit the ability of social media giants such as Facebook, YouTube and X to moderate content. Republican lawmakers in Texas and Florida argue that social media companies have been too quick to throttle conservative viewpoints. The trade groups representing the nation's social media companies, as well as the Justice Department, say the Supreme Court should strike down the state laws because they are an infringement on the companies' First Amendment right to free speech, consistent with the court's 1974 ruling that Florida couldn’t require a newspaper to publish replies to editorials.

“Just as the government may not tell the Miami Herald which editorials to publish or MSNBC which interviews to broadcast, the government may not tell Facebook or YouTube which third-party speech to disseminate or how to disseminate it,” lawyers for the trade associations NetChoice and the Computer & Communications Industry Association wrote in a filing. But Florida and Texas say social media platforms are less like newspapers and more like telephone and telegraph operators who are transmitting content generated by customers, not creating it themselves.

Ill-Ind Radio: DLC Media Selling Six Stations


Several local radio stations will soon be under new ownership as a longtime broadcaster is announcing his retirement.

Dave Crooks, President of DLC Media, said he's ready to slow down and knock some items off his bucket list, according to WTHI-TV.

He has worked at and owned various radio stations in Indiana and Illinois throughout his 44-year career. He was also state representative for Indiana's 63rd district from 1996-2008.

Crooks plans to sell three of his stations, WAXI-FM 104.9 in Rockville, Ind., and WAKO-FM 103.1 and WAKO-AM/W257DW 99.3 in Lawrenceville, Ill., to 3 Towers Broadcasting.

3 Towers Broadcasting owns other radio stations and digital newspapers in Indiana. The company is also interested in continuing DLC Media's time brokerage agreement with Vincennes University Foundation's radio station, WFML-FM 96.7.

Crooks' three other stations, WVIG 105.5 in West Terre Haute and WFMB 92.7 and WAMB AM 1130 in Brazil, will be sold to JKO Media, Inc. JKO Media, Inc. currently operates 105.9 WMMC in Marshall, Ill.

Crooks said JKO Media will lease DLC Media's current downtown Brazil radio center and will have the first option to purchase it.

The Federal Communications Commission will determine the expected date of both ownership transfers. Crooks speculated it could be as soon as May 1.

Data Dive Shows Taylor Swift Popular In Red States


Those spreading and believing Taylor Swift conspiracy theories have more reason to hand-wring via another study showing her popularity rising in both red and swing states.

The Palma Beach Port reports the online betting analysis and algorithm firm AceOdds data diced online searches of Swift's name across the United States in the past year and then compared their numerical findings to polling results. Their conclusion? The global megastar has a grip on peoples' attention in states representing 225 electoral votes, including battleground states Arizona, Michigan, Wisconsin and Pennsylvania.

The analysis also suggests that some of Swift's "biggest growing fan bases," are in crimson Florida and Iowa.

"It's interesting in that sense that a lot of them did seem to be Republican, which shows she potentially can have quite a big influence if she decided to really step into the political sphere," said spokeswoman Eve Bennett, who represents AceOdds.

Culture and politics:This one poll may show why Taylor Swift's influence has MAGA world on edge in 2024 election

Monmouth poll shows Taylor Swift conspiracy theories gaining traction

The data reveal comes as conspiracy theorizing about the performing artist also gains traction in the American body politic.

Those baseless insinuations include that Swift is a Pentagon "psyop," a psychological operative employed to persuade Americans to support the Biden administration and its policies. Another held, incorrectly, that Swift would attend the Feb. 11 Super Bowl in Las Vegas and announce her endorsement of President Joe Biden.

Swift did attend the NFL championship game, but to show support for her boyfriend, Kansas City Chiefs star Travis Kelce. The Chiefs won the game, but there was no political message from Swift.

Nonetheless, a Monmouth University poll released Feb. 14 found that nearly one in five who responded said they believed the conspiracies. Almost a third of Republicans surveyed said they are believers, while nearly half all polled, 46%, said they had at least heard the suspicions.

Former President Donald Trump has not weighed in on the conspiracies, but he cautioned Swift to not be "disloyal" in a post on his social media site on Super Bowl Sunday.

CBS Sunday Morning: Rod Stewart Swings With the Classics


Rock 'n' roller Rod Stewart and big-band leader Jools Holland share an enthusiasm for model trains, and music. So, when the two decided to get together to make an album of jazz classics from the 1930s and '40s, they were definitely on the same track.
 
But the 79-year-old rocker tells correspondent Mark Phillips that performing old swing-era hits doesn't mean he's slowing down.


Frederick MD Radio: WFRE Raises $610k+ For St. Jude


Country radio station 99.9 WFRE raised more than $610,000 during its annual Country Cares for St. Jude Kids Radiothon last week, surpassing its donation total from last year’s fundraiser by nearly $60,000.

The News-Post reports WFRE has participated in the Country Cares for St. Jude Kids Radiothon since 2006 and has raised more than $7 million for St. Jude Children’s Research Hospital during the past 18 years. This year’s total was the highest during those 18 years.

St. Jude treats childhood cancers and pediatric diseases and aims to push the overall childhood cancer survival rate to 100%, according to its website. Families who receive care at St. Jude are not charged for treatment, travel, housing or food.

Radio History: February 26


➦In 1919...Mason Adams born (Died - April 26, 2005 at age 86). He was a character actor and voice-over artist.

Adams was heard on many radio programs during Radio's Golden Age. A notable recurring role was that of Pepper Young in Pepper Young's Family, which aired from 1947 to 1959. He also portrayed the deadly Nazi Atom Man in a classic 1945 serial on the radio version of The Adventures of Superman.

Mason Adams
Adams is perhaps most famous for his role as Managing Editor Charlie Hume in the television series Lou Grant, which aired from 1977 to 1982.

During the 1960s, he was ubiquitous as a voiceover actor in television commercials for foods and household products, most notably for Chiffon margarine and Crest toothpaste ("Helps stop cavities before they start"). He also did the vocal part of the television commercials for Smucker's preserves ("With a name like Smucker's, it has to be good!"), a role he resumed in his later years. Beginning in the 1980s, Adams provided the voiceover for Cadbury Creme eggs, which were advertised on television with Adams' catchy slogan, "Nobunny knows Easter better than him [the Cadbury Bunny]."

In addition, Adams was the narrator for Kix commercials in the 1990s as well as a few Dentyne commercials and a few Swanson commercials. He was also the announcer for a 1992 WCBS-TV news promo, as well as a 1986 Lysol commercial. In the early 1990s, he narrated The Discovery Channel series on milestones of aviation called "Frontiers of Flight". In one of the early episodes of Sesame Street, he voiced a cartoon featuring a "jazzy" triangle and a "square" square. He voiced those two, as well as being the narrator, with jazz music in the background.

➦In 1932...Singer Johnny Cash Born (Died September 12, 2003 at age 71).  He is one of the best-selling music artists of all time, having sold more than 90 million records worldwide.  Although primarily remembered as a country music icon, his genre-spanning songs and sound embraced rock and roll, rockabilly, blues, folk, and gospel. This crossover appeal won Cash the rare honor of being inducted into the Country Music, Rock and Roll, and Gospel Music Halls of Fame.

➦In 1951...WMCA-FM changed call letters to WHOM-FM in NYC