Friday, April 18, 2025

Motorsport Network, Yahoo Sports Looking To Expand Audience


Motorsport Network, the world’s largest independent motorsports media outlet, and Yahoo Sports have announced a strategic content partnership aimed at expanding their reach within the rapidly growing U.S. motorsports sector.

This collaboration leverages Motorsport Network’s deep expertise in motorsports and Yahoo Sports’ broad audience to create a comprehensive racing hub under the URL yahoosports.com/racing, enhancing coverage of major racing series such as Formula 1, NASCAR, IndyCar, and MotoGP.

NWS Shortages Could Impact Forecasts


The National Weather Service (NWS), part of the National Oceanic and Atmospheric Administration (NOAA), is facing significant challenges due to staff reductions initiated by the Trump administration, leading to what the agency calls “degraded operations.” An internal document, detailed in New York Times article, outlines how severe shortages of meteorologists and other employees could impair weather forecasting and other critical operations.

Key Points:

Staffing Cuts: Over 500 NOAA employees, including nearly 200 from NWS forecasting offices, have left this year, with an additional 300 expected to depart under a resignation offer. This follows a broader push by the Trump administration to reduce federal workforce size, with NOAA facing a potential 20% staff cut (about 2,600 of its 13,000 employees).

Impact on Operations: The NWS anticipates fewer forecast updates fine-tuned by specialists, relying instead on automated computer models (similar to phone weather apps), which may be less accurate without human oversight. The agency may also reduce or suspend weather balloon launches, critical for gathering atmospheric data, and halt testing of new forecasting technologies.

Vacancy Rates: Field offices could face vacancy rates up to 35%, exacerbating existing understaffing. Nearly half of the NWS’s 122 forecast offices have vacancy rates around 20%, double the rate from a decade ago. Critical offices in cities like Houston, Miami, and Omaha are particularly affected, with some missing key leadership roles.

Specific Reductions: 
  • The Sacramento NWS office has stopped answering public phone calls, limited social media updates, and reduced forecast frequency due to staffing shortages.
  • Weather balloon launches have been suspended or limited at sites in Alaska, Nebraska, South Dakota, and other locations, potentially reducing forecast accuracy by about 15%.
  • Spanish-language storm warning translations have been paused due to a lapsed AI contract.
Public Safety Concerns: Meteorologists and scientists warn that these cuts could compromise timely warnings for severe weather events like tornadoes and hurricanes, endangering lives. For example, the Louisville NWS office couldn’t survey tornado damage during a recent outbreak due to staffing constraints, prioritizing immediate warnings instead.

Proposed Budget Cuts: The administration’s budget proposal for the next fiscal year would cut NOAA’s funding by 27%, potentially eliminating most climate research while maintaining flat NWS funding.
Public and Expert Reaction: Meteorologists, climate scientists, and lawmakers, including Rep. Zoe Lofgren and Sen. Amy Klobuchar, have criticized the cuts as reckless, arguing they undermine lifesaving services. Protests under the “Stand Up for Science” banner have occurred in cities like Norman, Oklahoma.

R.I.P.: Nino Tempo, Grammy Winner For 'Deep Purple'

Nino Temp (1935-2025)

Nino Tempo, a skilled tenor saxophonist who, with his sister April Stevens, achieved a No. 1 hit with their Grammy-winning 1963 cover of “Deep Purple,” died on April 10 at his West Hollywood, Calif., home. He was 90. His friend Jim Chaffin confirmed the death.

Tempo’s career spanned big-band jazz, rock, and funk, before returning to jazz in the 1990s. As a child, he sang with Benny Goodman’s orchestra, later played saxophone for Bobby Darin and Frank Sinatra, and released a funk album with Nino Tempo & 5th Ave. Sax in the 1970s. Yet, his 1960s pop duet with Stevens on “Deep Purple” remains iconic.



The jazz standard, composed by Peter DeRose with lyrics by Mitchell Parish, featured a relaxed arrangement by Tempo and a studio band including Glen Campbell on guitar. Recorded in just 14 minutes during a session produced by Atlantic Records’ Ahmet Ertegun, the track’s unique spoken-sung refrain—Stevens reciting lyrics and Tempo echoing in falsetto—emerged accidentally during rehearsal. Despite a rushed session, where Tempo improvised harmonica due to a no-show, the siblings doubted the song’s potential, and Ertegun deemed it “unreleasable.”

Pushing for its release or a contract exit, Tempo and Stevens saw “Deep Purple” hit No. 1 on the Billboard Hot 100 in November 1963, selling over a million copies and winning a Grammy for best rock ’n’ roll recording, outshining hits by Lesley Gore and Sam Cooke. Stevens died in 2023.

Radio History: April 18


➦In 1925
...Robert Francis Hastings born (Died from pancreatic cancer at age 89 – June 30, 2014). He  was a radio, film, and television character actor. He also provided voices for animated cartoons. He was best known for his portrayal of annoying suck-up Lt. Elroy Carpenter, on McHale's Navy.

Bob Hastings
Hastings started in radio on "Coast-to-Coast on a Bus" (NBC). Hastings served during World War II in the United States Army Air Corps. After serving in World War II as a navigator on B-29s, he played the role of Archie Andrews in a series based on the Archie comic book series on NBC Radio from 1945-53. Archie Andrews was sponsored by Swift & Company food products.

Hastings moved to television in 1949.  He is best known for portraying the aide to Captain Binghamton (Joe Flynn), the yes-man Lieutenant Elroy Carpenter on ABC's McHale's Navy, humorously called "Carpy" and "Little Leadbottom" by McHale and his men.

After McHale's Navy, Hastings was a regular on the Universal Studios lot, where Universal paid actors during downtime to be on the grounds and talk to tourists. According to an interview, he got along so well with the people that he became one of the few regulars on the tour.

➦In 1939…Gene Autry recorded his signature song "Back in the Saddle Again" for the first time in Los Angeles for Columbia Records.   It was co-written by Autry with Ray Whitley and first released in 1939. The song was associated with Autry throughout his career and was used as the name of Autry's autobiography in 1976. Members of the Western Writers of America chose it as one of the Top 100 Western songs of all time. In addition to being used as the theme for Autry's radio program, Gene Autry's Melody Ranch,"Back in the Saddle Again" was also used for The Gene Autry Show on television as well as for personal appearances.

It was included in the Autry movie "Roving Tumbleweeds," then became the theme song for his "Gene Autry's Melody Ranch" radio series which aired on CBS from 1940 to 1956.


This is the original pilot episode that debuted on KNX Radio in Los Angeles as a private preview for the Doublemint Gum.

➦In 1944...Arthur W. Ferguson born (Died  – February 19, 2016).  Better known as Charlie Tuna, he began working at age 16 at his hometown's radio station, KGFW. Then, he went to work at KLEO in Wichita, Kansas for a year with the air name "Billy O'Day". He then worked for KOMA Radio in Oklahoma City in 1966, where he took over the "Charlie Tuna" pseudonym from Chuck Riley, who had used it for one show the week prior to Tuna's arrival. Tuna then moved on to WMEX in Boston for the first 9 months of 1967.

Charlie Tuna

In late 1967, KHJ in Los Angeles offered Tuna the 9 to noon slot, where he debuted on Thanksgiving Day 1967. On February 9, 1971, he had just commenced his morning show at 6:00 a.m. when the San Fernando earthquake occurred.

In early 1972 he did mornings at KCBQ in San Diego (during the original presentation of "The Last Contest") and later that year became one of the original DJs at KROQ AM, a new Top 40 station (formerly Country KBBQ). In 1973 be moved to KKDJ as program director and morning personality. He presided over its 1975 call-letter change to KIIS, and broadcast the first show at KIIS-FM as it began its AM/FM simulcast. He also worked at KTNQ, KHTZ (later KBZT), KRLA, KODJ (later KCBS-FM), KMPC, KIKF, and KLAC.

He worked at KBIG 104.3, where he hosted a long-running morning show Charlie Tuna in the Morning which aired from 5 to 10 am. His last full-time morning show aired on September 17, 2007, when the station flipped to a non-rhythmic-based adult contemporary format, as 104.3 My FM. He returned to radio February 9, 2008 when he became the weekend personality on Los Angeles oldies station K-Earth 101. CBS on August 27, 2015 began down sizing their stations in Los Angeles, at which point Charlie moved on to expand his syndicated radio business.

Tuna served as announcer for Casey Kasem on his 1980s television program America's Top 10, and occasionally filled in for Kasem on his radio programs American Top 20 and American Top 10. He co-hosted Your Good Time Oldies Magazine from 1992 to 1995, and he produced and hosted 52 weekly episodes of Back to the 70s, which were rerun at radio stations across the country until 2008.

Tuna had a year-long run in 2009 of a 5-hour classic hits daily and weekend show, syndicated through United Stations Radio Network in New York. He joined Black Card Radio in Los Angeles in 2010 as host of a 5-hour weekend show Charlie Tuna - The 70's, which is distributed nationally and internationally, and later added a 5-hour daily and weekend show for all radio formats. He moved his radio station voice imaging business to Black Card Radio later that year. In 2011 he introduced the syndicated "Charlie Tuna's Hollywood Minute", 4 to 5 top entertainment stories each day. Tuna reunited with United Stations Radio Network in New York in 2013 to do the ad sales for his Black Card Radio shows.

Tuna broadcast approximately 6,000 radio shows from 1971 through 1996 on the American Forces Radio Network.

➦In 1960...The 3M Company purchased the bankrupt Mutual Broadcasting System for $1.24M. MBS had 443 affiliates, easily the most of any network at the time.  In July 1966, 3M sold the network to a privately held company, Mutual Industries, Inc., headed by John P. Fraim.  Upon Mutual Industries's acquisition of Mutual, it was renamed to "Mutual Broadcasting Corporation". See below...

➦In 1999...Last broadcast of the Mutual Broadcasting System.

Thursday, April 17, 2025

And The 2025 ACM Radio Winners Are...


The Academy of Country Music revealed its 2025 ACM Radio Award winners on April 17, 2025, in advance of the 60th ACM Awards on May 8, 2025, at Ford Center at The Star in Frisco, Texas.

National Winners: 
  • Daily On-Air Personality: Big D & Bubba of Compass Media Network’s "The Big D and Bubba Show" secured their fourth win.
  • Weekly On-Air Personality: Lorianne Crook and Charlie Chase of Premiere Networks’ "Crook & Chase Countdown" earned their first ACM Radio Award.
Market Personality Winners:
  • Major Market: WYCD Detroit’s Rob Holleman, Rachael Hunter, and Steve Grunwald celebrated their first win.
  • Large Market: WUBE Cincinnati’s ‘Big Dave’ Chandler (fourth win) and recently departed Jason ‘Stattman’ Statt (third win) took the honor.
  • Medium Market: WIVK Knoxville’s Joey Tack and Nancy Barger won their first award.
  • Small Market: WYCT Pensacola’s Brent Lane (third win) and Mel McCrae (first win) were recognized.
Radio Station Winners (all repeat recipients):
  • Major Market: KYGO Denver (Bonneville) won for the second time.
  • Large Market: WQDR Raleigh (Curtis Media) claimed its fourth win.
  • Medium Market: WIVK Knoxville (Cumulus) secured its ninth victory.
  • Small Market: WXBQ Bristol, VA (Bristol Broadcasting) earned its second win.
These awards highlight the impact of radio in promoting country music. Winners will be celebrated during ACM Awards week, with the main ceremony, hosted by Reba McEntire, streaming live on Prime Video. For more details, visit ACMcountry.com or follow ACM’s social media.

D/FW Radio: Audacy Names Bob Mackay As SVP/MM


Audacy has named Bob Mackay Senior Vice President and Market Manager of its Dallas market. 

In this role, Mackay will oversee the market’s portfolio of brands, including Newsradio 1080 KRLD (KRLD-AM), 98.7 The Spot (KSPF-FM), 100.3 Jack FM (KJKK-FM), ALT 103.7 (KVIL-FM), 105.3 The Fan (KRLD-FM), La Grande 107.5 (KMVK-FM), Puro Tejano Fierro HD2 (KMVK-HD2), CHANNEL Q (KVIL-HD3) and the Texas State Networks (KRLD-AM). 

Mackay will continue to serve as Vice President of Sales of Audacy Dallas. He succeeds Brian Purdy, who will continue as Regional President with oversight of 16 markets.

Bob Mackay Sr.
“Bob is the ideal leader to pioneer Audacy Dallas into its next chapter—his passion, vision and deep understanding of our business make him an incredible asset to our team, our audience and our advertisers,” said Purdy. “It’s been an incredible joy serving our Dallas team, community and customers over the past 20-plus years, and I’m excited to see all that’s ahead under Bob’s leadership.”

“I am grateful for Brian Purdy's mentorship over the past year, which has prepared me for this new role with Audacy Dallas-Fort Worth,” said Mackay. “I am thrilled to be working alongside the great team that has been assembled here over many years. It’s an honor to be tapped for this leadership position and to build on the great culture Brian has created.”

Mackay has served as Vice President of Sales for Audacy Dallas since January 2024. He previously served as Market Manager of Audacy Austin from 2020 to 2024. Prior to joining the Company, Mackay was President of Marsades Media, specializing in audio and digital marketing solutions. His notable career in the radio industry includes roles such as Director of Sales at Radio One Houston, General Sales Manager at Cox Radio, Vice President and Director of Sales at Emmis Communications, and positions at Clear Channel. Mackay serves as a board member for the Salvation Army in Austin. 

Joe Lindsay Now On-Duty With Collective Heads


Collective Heads is excited to officially welcome long-time collaborator Joe Lindsay to their team. 

A seasoned programming and operations expert, Lindsay has worked behind the scenes with Collective Heads for several years and now steps into a more formal role with the group. 

Lindsay currently serves as Director of Operations and Programming for Local Media San Diego, overseeing iconic stations such as Z90, 91X, and Magic 92.5. He will continue in his San Diego role while also working with Collective Heads. 

Lindsay’s radio journey began in 1995 as an intern at XHRM 92.5, and over the years, he has excelled in numerous roles, gaining a comprehensive understanding of the radio industry from multiple perspectives.

“Joe is an incredible media professional and one of the greatest minds in radio and marketing that I’ve had the good fortune of working with. We are beyond excited to officially welcome him to Collective Heads,” said Tim Richards, Ring Leader at Collective Heads. 

“It’s truly an honor to be part of such a talented team,” said Joe Lindsay. “We’ve had some amazing wins with our clients over the past few years, and I’m excited to continue building on that momentum. The work has been both meaningful and rewarding for everyone involved.” 

For inquiries, Joe Lindsay can be reached at joe@collectiveheads.io. Visit collectiveheads.io to learn more. 

Analysts Offer Gloomy Forecasts For Media Companies


Wall Street analysts have expressed a pessimistic outlook for the first quarter of 2025 for U.S. media companies, citing economic uncertainty driven by President Donald Trump’s unpredictable tariff policies. These policies have eroded consumer confidence and amplified recession fears, posing significant challenges for an industry reliant on discretionary spending. 

Key impacts include:

Advertising Revenue Decline: A potential recession could lead to a $45 billion loss in advertising spending in 2025, according to MoffettNathanson analysts. Traditional TV advertising is particularly vulnerable, with budgets likely shifting to streaming services or digital platforms. Brand advertising platforms are expected to be hit harder than direct response platforms, as noted by John Belton, portfolio manager at Gabelli Funds, which holds shares in companies like Paramount Global, Warner Bros Discovery, Fox, and Comcast’s NBCUniversal.

Theme Park Revenue Risks: Disney’s Experiences unit, encompassing theme parks, cruise ships, and consumer products, accounted for over 60% of its operating income in the latest quarter. A recession could reduce domestic and international theme park revenue by $3 billion in 2025, per MoffettNathanson. However, Comcast’s NBCUniversal may see some resilience due to the opening of its $7 billion Epic Universe expansion at Universal Orlando Resort on May 22, 2025, which could attract visitors despite economic headwinds, according to Bank of America.

Movie Ticket Sales Drop: North American movie ticket sales have already declined nearly 12% year-over-year, as reported by Comscore. Michael O’Leary, president and CEO of Cinema United, emphasized that the industry depends on discretionary income, which is curtailed during economic uncertainty.

Streaming Service Challenges: An economic slowdown may prompt subscribers to downgrade to cheaper plans or cancel subscriptions. Netflix, with over 300 million global subscribers, is expected to report an 8% increase in profit per share and 12% revenue growth to $10.5 billion for Q1 2025, per LSEG estimates. Analysts like Bank of America’s Jessica Reif Ehrlich suggest Netflix’s strong market position and content library will likely prevent significant subscriber churn, though some may opt for its ad-supported tier, which has gained traction since its 2022 launch.

Social Media Advertising Impact: Escalating tariffs on Chinese imports could affect platforms like TikTok and Facebook, which rely on ad revenue from Chinese e-commerce firms such as Temu and Shein. Sensor Tower data indicates Temu’s daily ad spending across major U.S. social media platforms dropped 31% in the two weeks prior to April 16, 2025, compared to the previous 30 days, while Shein’s spending fell 19%.

Reuters reports the broader economic context fueling these concerns includes Trump’s tariff announcements, such as a 10% baseline tariff on all U.S. imports and higher levies on specific countries, which have triggered market volatility. The S&P 500 and Nasdaq have seen significant declines, with the S&P 500 down 4.6% for the year and the Nasdaq down 10.4%, marking their worst starts since 2022 and 2020, respectively. JPMorgan has raised its recession probability to 60%, while Goldman Sachs estimates a 45% chance, citing tariffs as a drag on growth and a driver of inflation. Consumer confidence has plummeted to its lowest level in over four years, further threatening media companies dependent on consumer spending.

FCC's Carr Claims MSNBC Is Misleading the Public


FCC Chairman Brendan Carr used the social media platform X to criticize Comcast, the parent company of NBC News and MSNBC. 

In a post on X, Carr accused Comcast’s outlets, specifically referencing MSNBC, of misleading the public about a news story involving an individual named Abrego Garcia. Carr claimed that Comcast’s networks portrayed Garcia as a "law-abiding U.S. citizen" and a "Maryland man," while failing to correct or clarify the narrative when contradictory information emerged. He suggested that Comcast’s actions violated federal law, hinting at potential regulatory consequences for their "licensed operations."

The move aligns with Carr’s broader agenda at the FCC, where he has taken an activist stance against media companies. Since assuming the chairmanship in January 2025, Carr has launched investigations into several media conglomerates, including Comcast, over their diversity, equity, and inclusion (DEI) policies, which he labels as "invidious forms of DEI discrimination." He has also revived complaints against networks like CBS, NBC, and ABC, often echoing Trump’s grievances about perceived media bias. For instance, Carr previously opened a probe into Comcast’s DEI practices and has threatened to block mergers involving companies with pro-diversity initiatives.

Carr’s criticisms of Comcast have drawn attention due to their alignment with Trump’s public attacks on the media. Trump has repeatedly called for punitive actions against Comcast, including forcing the company to pay "vast sums" for what he deems unfair coverage. Carr, however, has avoided directly addressing Trump’s specific demands when questioned, instead framing his actions as enforcing existing FCC regulations and civil rights laws.

The response from Comcast has been measured. In prior instances, such as the DEI probe, Comcast stated it would cooperate with the FCC and emphasized its commitment to integrity and respect for employees and customers.

Carr’s focus on Comcast has also raised concerns among free press advocates and Democrats, who argue that his actions threaten First Amendment protections. House Democrats have launched a probe into Carr’s investigations, calling them “sham” efforts to intimidate media outlets.

CNN, MSNBC Skip WH Briefing with Mom of Murdered Victim

Patty Morgin At TWH (NYPost Graphic)

Rachel Morin’s mother, Patty Morin, publicly criticized Maryland Senator Chris Van Hollen for traveling to El Salvador to advocate for the release of Kilmar Armando Abrego Garcia, a 29-year-old Salvadoran national deported by the Trump administration in March 2025. 

Abrego Garcia, accused by U.S. authorities of being an MS-13 gang member, was sent to El Salvador’s high-security CECOT prison. Van Hollen’s trip, which took place on April 16, 2025, aimed to press for Abrego Garcia’s return to the U.S., citing an “administrative error” in his deportation and a lack of evidence tying him to MS-13. The Supreme Court had ordered the Trump administration to “facilitate” his return, though the administration resisted, claiming limited authority.

Kilmar Abrego Garcia is led by force by guards
at the Terrorism Confinement Center in El Salvador

Patty Morin expressed outrage on Fox News’ Hannity on April 15, 2025, highlighting Van Hollen’s lack of engagement with her family after her daughter Rachel, a Maryland mother of five, was raped and murdered in August 2023 by Victor Antonio Martinez-Hernandez, an undocumented Salvadoran convicted on April 14, 2025. 

Video from Fox News:   Patty noted that Van Hollen offered no condolences, made no calls, and took no action to support the search for Rachel’s killer, contrasting this with his efforts for Abrego Garcia. She called his priorities “sick” and “disgusting,” a sentiment echoed by X users and Trump officials like Border Czar Tom Homan and White House Press Secretary Karoline Leavitt, who accused Van Hollen of prioritizing an alleged gang member over Maryland victims of illegal immigrant crime.

Van Hollen’s trip was unsuccessful; El Salvador’s Vice President Félix Ulloa denied his request to meet or speak with Abrego Garcia, citing procedural issues. Critics, including the White House and Republican figures, framed the trip as a misuse of taxpayer resources, while Van Hollen and some Democrats, like Reps. Maxwell Frost and Yassamin Ansari, argued it was about due process and correcting an unjust deportation. The case has fueled broader debates over immigration policy, with Patty Morin’s grief amplifying calls for accountability from Maryland’s Democratic leadership.

Detroit Radio: WCSX New Flagship For Wolverines


Beasley Media Group Detroit, in partnership with University of Michigan Athletics and Learfield’s Michigan Sports Properties, is proud to announce a multi-year broadcast agreement that will make 94.7 WCSX-FM the new flagship radio home for the Michigan Wolverines. The partnership will officially kick off with the 2025 Michigan Football season.

As part of the agreement, WCSX-FM will broadcast all Football, Men’s Basketball, and Men’s Hockey games, along with coaches’ shows and exclusive ancillary programming.

In addition, 105.1 The Bounce (WMGC-FM) will carry select Women’s Basketball regular-season games as well as postseason matchups, ensuring that fans don’t miss a moment of the action from some of the university’s most dynamic teams.

The multi-platform agreement includes not only game coverage but also a robust digital and promotional presence across Beasley Media Detroit’s omni-channel platforms (On-Air, On-Line, and On-Site). Fans can look forward to weekly Athletics features, exclusive interviews, and digital content that goes beyond traditional play-by-play—bringing the U of M spirit to listeners every day of the week.

“When it comes to college athletics, no brand is bigger and no fan base is more passionate than the University of Michigan,” said Kevin Rich, Vice President of Operations, Beasley Media Group. “We’re thrilled to partner with the University and Michigan Sports Properties to bring top-tier programming and play-by-play coverage to fans across Southeast Michigan. Go Blue!”

“Michigan Athletics has a long and storied tradition, just like WCSX, a heritage station with deep roots across Southeastern Michigan,” said Patti Taylor, Vice President and Market Manager of Beasley Media Group Detroit. “We’re proud to unite these two legacies and continue delivering Michigan Athletics to passionate fans across the region on our platforms.”

Gen Z Subs To More Apps, Streaming Services


A study by Bango, a U.K.-based tech company, found that Gen Z Americans (born 1997–2012) subscribe to 26% more apps and streaming services than the average American, highlighting their significant engagement with digital media.

Here are the key details:

Subscription Volume and Cost: Gen Z averages 6.8 monthly subscriptions, compared to 5.4 for the broader U.S. population. These subscriptions cost Gen Z approximately $940 annually, reflecting their willingness to invest in digital services.

Preferred Services: Music subscriptions are the most popular among Gen Z, with 59% subscribing to at least one service (e.g., Spotify, Apple Music), outpacing the 43% of older Americans. Unlike other generations, streaming services like Netflix, Max, and Disney+ are not their top choice, with 56% of Gen Z subscribing compared to 75% of all Americans. Gaming subscriptions (e.g., Xbox Game Pass, PS Plus) are also notably popular, with 46% of Gen Z subscribing versus 22% overall, and they spend nearly twice as much on social app subscriptions.

Bundling Preference: Gen Z prioritizes convenience and cost savings, with 25% citing faster subscription access through bundles (e.g., via smartphone plans) and 36% noting better prices. Nearly three of their subscriptions (2.7) are paid indirectly through third-party bundles, and 32% are likely to cancel direct subscriptions for better bundle deals, compared to 20% of the general population. A significant 62% of Americans, including Gen Z, prefer bundled services, and 41% want a single management system for subscriptions.

The study, conducted between January and March 2025 with 5,000 U.S. consumers, underscores Gen Z’s role as the most subscribed generation, driving a trend termed “Multi-Subscription Normalization.” Their preferences for music, gaming, and social apps over traditional streaming reflect shifting entertainment priorities. Posts on X echo this, noting Gen Z’s high subscription rates and annual spending.

This trend aligns with broader media consumption patterns, as Gen Z’s high subscription rate contrasts with the declining share of time spent on ad-supported media, as noted in PQ Media’s 2025 forecast. Their engagement with diverse digital platforms underscores their influence on the evolving media landscape.