Cumulus Media Memphis announces that it has renewed its agreement with Tiger Sports Properties, the locally-based team of Learfield, extending the partnership for an additional multi-year term. Under the agreement, Cumulus Memphis will continue to serve as the exclusive radio home for University of Memphis Tiger football, men’s basketball, and women’s basketball, along with football and men’s basketball coaches’ shows. All broadcasts will air on News Talk 98.9 The Roar of Memphis (WKIM-FM), the official “Home of the Tigers.”
“We are proud of our partnership with Tiger Sports Properties and the University of Memphis,” said Morgan D. Bohannon, Vice President/Market Manager of Cumulus Memphis. “Being the ‘Home of the Tigers’ is a mutually beneficial partnership full of fast, fun action and filled with passion from the community.”
"I take a lot of pride in our partnership with Learfield and the University of Memphis as the flagship station for the Memphis Tigers Radio Network,” said Ditch, Program Director for News Talk 98.9 (WKIM-FM). “Around here, being ‘The Tiger’s Station’ is a really big deal, and at Newstalk 98.9, The ROAR of Memphis, we carry that title loud and proud."
In addition to live game broadcasts, the partnership includes a wide range of promotional support, weekly features, and opportunities for fans to connect with coaches, players, and the program throughout the year.