NextKast OnAir, the all-in-one radio automation and music scheduling platform, today announced a strategic alliance with Optimized Media Group (OMG), a leading broadcast consulting and engineering firm, to provide end-to-end installation, configuration, and deployment services for radio stations worldwide.
NextKast OnAir is built as a unified platform, combining automation, music scheduling, voice tracking, streaming, AI, remote management and broadcasting, and traffic integration without the need for multiple third-party systems. In addition, its -StudioLink Web Interface allows remote access to the automation system from any Web browser device.
Optimized Media Group brings extensive experience in broadcast system design, integration, and operational workflows. The collaboration creates a seamless, turnkey solution for broadcasters transitioning to modern automation.
“Upgrading to a modern automation system in today’s radio market is one of the keys to long term success,” explained Winston Potgieter, Founder of NextKast OnAir. “This collaboration creates a full-service solution that mid- to-large radio groups require. Pairing NextKast architecture with Optimized Media Group’s expert deployment services, stations benefit from both a superior automation suite and expert infrastructure setup and training.”
With Optimized Media Group, stations can deploy NextKast quickly and confidently with:
- Full system installation and configuration
- Remote setup for rapid deployment
- On-site installation for studios and transmitter facilities
- Customized workflow optimization
- Migration support from legacy systems
- Comprehensive staff training

