The New York Times Company reached 13.1 million subscribers, adding roughly 310,000 digital-only subscribers in the first quarter, the company reported Wednesday.
The Times is on track to hit its goal of 15 million total subscribers by the end of 2027. It has averaged 330,000 new subscribers per quarter, including print, since the beginning of 2025.
Total revenue for the quarter rose 12% year-over-year to $712.2 million. Adjusted operating profit jumped 27.2% to $117.9 million, while adjusted operating costs increased 9.4% to $594.3 million.
Digital-only subscription revenue grew 16.1% to $389 million. Digital advertising revenue rose 31.6%. Average revenue per digital-only user increased 2.4% to $9.77.
Print subscription revenue continued to decline, falling 1.1% to $127.8 million. Print subscribers dropped to 560,000 from 600,000 a year earlier.
Revenue from AI licensing deals, Wirecutter affiliate referrals, and other sources increased 7.8% to $68.5 million.
Meredith Kopit Levien, the company’s chief executive, said the results showed “strong demand for the uncompromised journalism and premium lifestyle content.”
For the second quarter of 2026, the Times expects digital-only subscription revenue to rise 14% to 17%, digital advertising revenue to grow in the high teens, and adjusted operating costs to increase 8% to 9%.
The company ended March with $1.1 billion in cash and marketable securities.