CRS 360 Webinar Explores In-Car Measurement

Country Radio Broadcasters Releases New CRS360 Session on In-Car Radio Measurement and Listener Analytics

Country Radio Broadcasters has made its latest CRS360 educational session available on demand, offering radio professionals fresh insights into in-car listening measurement and audience analytics. Titled “DTS Autostage: The End Of The Measurement Guessing Game,” the presentation is now accessible through the CRS platform. 

It features Juan Galdemez of Xperi and is moderated by Kevin Callahan, Executive Director of Operations and Programming for Pamal Broadcasting.

Originally delivered live at the 2026 Country Radio Seminar in March, the session explores how DTS Autostage technology gathers real-time, in-vehicle listening data through large-scale audience sampling of AM/FM radio usage. Galdemez explains how broadcasters can leverage these detailed in-car metrics to better understand listener behavior, habits, and engagement patterns—potentially transforming traditional methods of measuring terrestrial radio performance.

Callahan provides the programmer’s viewpoint, highlighting practical applications of the data for daily programming decisions, content strategy, and overall station operations.

The CRS360 series, developed by Country Radio Broadcasters, delivers year-round educational content and industry-focused discussions to support radio professionals beyond the annual seminar. This installment continues the initiative’s mission to equip broadcasters with emerging tools and data-driven strategies in an evolving media landscape.