MARC Radio has expanded its footprint in Florida by acquiring five radio stations along the mid-coastal region from Melbourne to Stuart, extending its coverage more than 100 miles along Interstate 95 and marking its entry into the Fort Pierce-Stuart-Vero Beach market (also known as the Treasure Coast).
The acquisition brings MARC Radio's total portfolio to 16 stations across four Florida markets: Gainesville-Ocala, Orlando, Melbourne-Titusville-Cocoa (Space Coast), and now the Treasure Coast/Space Coast extension. The newly added stations serve the growing Space Coast and Treasure Coast regions with a diverse mix of formats:
- Adult Contemporary (AC): WGYL-FM (93.7, Hot AC in Vero Beach)
- Adult Hits: WJKD-FM (99.7, "Jack FM" in Vero Beach)
- Soft AC: WOSN-FM (97.1, "The Ocean" in Vero Beach)
- Country: WPHR-FM (94.7, "B-94.7" in Gifford/Vero Beach area)
- News/Talk: WTTB-FM (105.7, translator simulcast) and WTTB-AM (1490, Vero Beach)
The deal, valued at $6 million and filed in late 2025 (with reports emerging in September/October 2025), was purchased from sellers including Vero Beach Broadcasters and R&S Radio LLC.
It includes a $1 million promissory note for financing and a three-year non-compete agreement for the sellers, who are exiting radio ownership."
As a Florida-based company, we've had our eye on this market's potential," said Scott Miller, Chief Revenue Officer of MARC Radio. He highlighted the area's strong population and economic growth, particularly the northward expansion from the Miami-Fort Lauderdale corridor, as key drivers behind the strategic purchase.
Miller emphasized that MARC Radio adopts a selective approach to acquisitions, targeting properties aligned with long-term growth. The company plans to invest in the stations to enhance operations, improve service to listeners, and deliver greater value to advertisers in these dynamic coastal communities.