Ca-Ching: NBCUniversal Banked $800M On The Super Bowl

The Super Bowl LX ads delivered a massive payday for Comcast's NBCUniversal, generating approximately $800 million in revenue—matching the haul Fox achieved from the previous year's game.

NBC sold out its entire ad inventory well in advance, commanding an average of $8 million per 30-second spot, a record high that held steady from the prior year. Several premium slots fetched even more, with as many as 10 commercials selling for over $10 million each, reflecting intense demand from brands eager to reach the game's huge audience.

More than 64 brands secured spots during the broadcast, including a mix of returning heavyweights and fresh faces making their Super Bowl debut. New advertisers this year included chocolate treat Kinder Bueno, cereal staple Raisin Bran, and sports betting/merch platform Fanatics. Leading the pack once again was Anheuser-Busch InBev (owner of Budweiser), which remained the game's biggest advertiser with its high-profile presence, including a celebrated Clydesdale-themed spot honoring the brand's 150-year legacy.

This strong performance underscores the Super Bowl's enduring status as advertising's premier event, even as viewership dipped slightly year-over-year, with robust pricing and diverse brand participation driving the revenue parity with Fox's 2025 results.