The Seattle Seahawks' 29-13 victory over the New England Patriots in Super Bowl LX drew an average of 124.9 million U.S. viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen's Big Data + Panel ratings released Tuesday.
This ranks as the second-most-watched Super Bowl in U.S. history, trailing last year's record of 127.7 million for the Philadelphia Eagles' win over the Kansas City Chiefs on Fox.
Bad Bunny's halftime performance averaged 128.2 million viewers from 8:15-8:30 p.m. ET, ranking as the fourth-most-watched halftime show ever—behind Kendrick Lamar (133.5 million in 2025), Michael Jackson (133.4 million in 1993), and Usher (129.3 million in 2024).
The show generated a record 4 billion social media views in the first 24 hours, a 137% increase over the prior year, with over 55% from international markets.
The game ended a four-year streak of audience growth for the Super Bowl and was the fifth straight year exceeding 100 million average viewers. Despite high ratings, the matchup lacked late drama: it was only the second Super Bowl with no touchdowns in the first three quarters, with Seattle leading 12-0 entering the fourth.
Advertisers paid up to $10 million for 30-second spots.
The selection of Bad Bunny (Benito Antonio MartÃnez Ocasio) to headline the halftime show—performed entirely in Spanish with tributes to Puerto Rico, surprise guests Lady Gaga and Ricky Martin, and a nod to Daddy Yankee—drew criticism from President Donald Trump and conservatives over his language choice and views on U.S. immigration policy.
Conservative group Turning Point USA countered with an "All-American Halftime Show" featuring Kid Rock and others, which peaked at 5 million on YouTube at one point and amassed over 21 million views by Tuesday night (compared to Bad Bunny's 61 million+). Nielsen did not measure YouTube streams.