NextTraffic, Gives Broadcasters Control of Automation

NextKast, developer of the all-in-one automation platform NextKast OnAir, has announced the launch of NextTraffic, a built-in traffic and billing system designed to simplify operations and reduce costs for independent radio broadcasters. NextTraffic is fully integrated into the NextKast OnAir platform and serves as a complete alternative to third-party traffic systems for broadcasters seeking an all-in-one solution. For stations already using an external traffic system, NextKast OnAir continues to support seamless third-party traffic integration — a capability the platform has provided for more than a decade—allowing broadcasters to choose the workflow that best fits their operation.

Unlike traditional traffic solutions that require separate software, exports, and manual reconciliation, NextTraffic is fully integrated into NextKast OnAir, automating the entire advertising workflow from client order to proof-of-play and invoicing. The result is a single, streamlined system that eliminates third-party traffic software while keeping revenue flowing with minimal staff involvement.

“For independent broadcasters, traffic and billing are often the most time-consuming and frustrating parts of the business,” said Winston Potgieter, Founder and Lead Developer of NextKast. “We built NextTraffic so stations can spend less time managing ads and more time growing revenue. The system doesn’t just manage traffic; it lets ads manage themselves!”

At the core of NextTraffic is a patent-pending Traffic Tag System that embeds a unique, data-rich tag into every commercial. Each tag contains all scheduling information — including advertiser, campaign details, dates, rates, and frequency — allowing ads to be automatically scheduled, verified, and logged without spreadsheets, manual logs, or reconciliation. Using the embedded traffic tag, a single ad can be sent to one or multiple stations and automatically schedule itself based on its campaign parameters.

For independent broadcasters with lean teams, this means fewer errors, instant accountability, and reliable proof-of-play without additional staff or software, when NextTraffic is used with the NextKast OnAir system.

For more information, broadcasters can visit https://www.nextkast.com/onAir/ or email wp@nextkast.com.