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| Jordan Hudson, Bill Belichick |
According to multiple sources, including a report from The Athletic and an insider cited by Page Six, Hudson demanded to be credited as an executive producer on the HBO series, sought access to daily footage, and insisted that NFL Films executives treat her with respect, threatening they would not be allowed to use Belichick’s intellectual property (IP) if her demands were not met.
The Hard Knocks: Offseason series was poised to be a groundbreaking project, marking the first time the docuseries would focus on a college football program rather than an NFL team. Filming was scheduled to begin on March 1, 2025, with NFL Films spending two months on UNC’s campus to document Belichick’s transition from the NFL to college football. The deal, which included $200,000 in facilities fees for UNC and significant exposure for the program, was nearly finalized, with a press release prepared and an announcement planned for February 28, 2025.
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| Project Canceled |
The insider quoted by Page Six noted that Hudson’s demands, including her insistence on being treated as a key decision-maker, led NFL Films to walk away, with one source quipping, “Sorry, it’s not like you’re Priscilla Presley.” The collapse of the deal cost UNC not only the $200,000 fee but also a major opportunity to elevate the program’s profile.
Additional factors may have contributed, as some NFL owners reportedly opposed giving Belichick such a platform, and there were concerns about the narrative focus, with UNC’s general manager Michael Lombardi emphasizing a desire to control the program’s story beyond the scope of Hard Knocks.


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