In-Car Video Becoming More Of A Priority For Consumers

In-car video technology is increasingly becoming a priority for consumers, driven by the demand for enhanced entertainment, connectivity, and safety features in vehicles.

Consumers are seeking immersive in-car experiences, particularly for passengers, as vehicles evolve into "living spaces." Technologies like Dolby Vision and Dolby Atmos, adopted by over 25 automakers, are redefining in-car entertainment with high-quality video and audio experiences.

The rise of electric and autonomous vehicles, which often feature larger interior screens, has fueled interest in in-car video for streaming, gaming, and other media consumption during commutes or long trips.

Consumer Behavior and Digital Trends:

• Studies indicate that video content significantly influences car buyers, with 75% of auto shoppers stating that online videos impact their purchasing decisions.
• The popularity of video platforms like YouTube (the second-largest search engine) highlights the preference for visual content, with car-related videos such as test drives and walkarounds driving consumer engagement.
• Over 40% of car shoppers discover new vehicles through video marketing, underscoring its role in shaping preferences.

In-car video systems, such as rearview cameras and 360-degree spin videos, are critical for safety and decision-making. For instance, 58% of consumers want clear exterior and interior vehicle views when shopping online, and 90% view virtual walkaround videos as important.

Safety features like lane departure warnings and rearview video systems are becoming more valued, though safety ranks below fuel efficiency and reliability in buyer priorities.

Smartphone mirroring solutions like Apple CarPlay and Android Auto are transitioning from optional to must-have features, with over 85% of users satisfied with these systems for accessing video, navigation, and entertainment.

Younger, digitally oriented consumers prioritize connected systems, influencing their vehicle brand choices.