When Ashton Pittman, an award-winning news editor and reporter, first joined the app Bluesky, he said, he was the only Mississippi journalist he knew to be using it. Until about five weeks ago, he said, that was the case. But now, Pittman said, there are at least 15 Mississippi journalists on Bluesky as it becomes a preferred platform for reporters, writers, activists and other groups who have become increasingly alienated by X.
NBC News reports Pittman’s outlet, the Mississippi Free Press, already has more followers on Bluesky (28,500) than it ever did on X (22,000), the platform formerly known as Twitter, and Pittman said the audience engagement on Bluesky is booming.
Since Elon Musk bought Twitter, has turned the platform into an increasingly difficult place for journalists, and many had come to suspect that the platform had begun to suppress the reach of posts that include links to external websites. On Sunday, Musk confirmed the platform has deprioritized posts including links, which was how journalists and other creators historically shared their work. But four journalists told NBC News that after millions of users migrated to Bluesky, an alternative that resembles a pared-back version of X, after the election, they are rebuilding their audiences there, too.
Platform and audience editors at The Guardian and The Boston Globe have publicly noted higher traffic to their news websites from Bluesky than from competitors including Threads, Meta’s X alternative. Rose Wang, Bluesky’s chief operating officer, quoted the Guardian’s stats, writing: “We want Bluesky to be a great home for journalists, publishers, and creators. Unlike other platforms, we don’t de-promote your links. Post all the links you want — Bluesky is a lobby to the open web.”
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