The Thanksgiving Day game between the New York Giants and Dallas Cowboys drew an impressive 38.5 million viewers, making it the most-watched game of the 2024 NFL regular season. Despite both teams having subpar seasons and missing their starting quarterbacks, the game still managed to attract a massive audience.
The Cowboys-Giants game aired at 4:30 p.m. ET on Fox and peaked at 41.3 million viewers during the second quarter2. This viewership number is the fourth-highest for a Thanksgiving game ever. The Cowboys' strong viewership draw, regardless of their performance, and the Giants' presence from the country's biggest media market contributed to these high numbers.
Interestingly, the primetime Thanksgiving game between the Packers and Dolphins drew 26.6 million viewers, slightly down from last year's 26.9 million for 49ers-Seahawks2.
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