77 WABC Radio has partnered with Shriners Children’s™️ for a multi-media campaign that will increase awareness and support for the mission of providing The Most Amazing Care Anywhere™️.
Running through Giving Tuesday on December 3, 77WABC is airing promos on air and in its e-newsletter soliciting donations to Shriners Children’s healthcare system. WABC Radio personality and legendary New York TV anchor Ernie Anastos is the voice of the campaign.
On Giving Tuesday, WABC Radio will expand the promotion to include a stream display on the 77WABC app, video social media posts from all talent, and pre-rolls on its podcasts, with the call to action to donate to Shriners Children’s. Donations to Shriners Children’s on Giving Tuesday will be 3X matched by one of their supporters for triple the impact on children’s health.
In addition, on Giving Tuesday listeners will be invited to donate $225 per person to the WABC Radio Foundation, with net proceeds earmarked for Shriners Children’s, to be part of an intimate, 40-person audience for a live broadcast of Sid & Friends In The Morning with host Sid Rosenberg. The live broadcast will take place in January at Studio 77, WABC Radio’s state-of-the-art audio/video event space. These audience members will have the opportunity for a picture with Sid and will receive a Shriners Children’s Love to the rescueÒ blanket. In addition, a silent auction to benefit Shriners Children’s will take place for listeners attending the live broadcast, who will have the opportunity to bid on Shriners Children’s Love to the rescue baskets, including items signed by 77WABC on-air personalities.
“Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay,” said John Catsimatidis, owner of Red Apple Media and WABC Radio. “At WABC Radio, we are proud to help support Shriners Children’s mission to deliver specialty medical care to children.”
On Giving Tuesday, WABC Radio will expand the promotion to include a stream display on the 77WABC app, video social media posts from all talent, and pre-rolls on its podcasts, with the call to action to donate to Shriners Children’s. Donations to Shriners Children’s on Giving Tuesday will be 3X matched by one of their supporters for triple the impact on children’s health.
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| WABC's Sid Rosenberg |
“Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay,” said John Catsimatidis, owner of Red Apple Media and WABC Radio. “At WABC Radio, we are proud to help support Shriners Children’s mission to deliver specialty medical care to children.”
“Shriners Children’s is honored to partner with WABC Radio this Giving Tuesday. Together, we aim to make a meaningful impact in the lives of our patients and their families by inviting the WABC audience to support the amazing wrap-around care we provide,” said Stuart Sullivan, Shriners Children's chief philanthropy officer. “This partnership highlights the power of community and allows us extend care to even more children from the WABC listening area and beyond.”
“77WABC is committed to serving our community across the New York City area,” added Chad Lopez, President, Red Apple Media and WABC Radio. “By partnering with Shriners Children’s, we are able to bring awareness and help raise funds for their charitable mission.”
Shriners Children’s has cared for over 1.5 million children since its founding in 1922, each with their own story. Shriners Children’s is a nonprofit organization and relies on the generosity of donors. All donations are tax deductible to the fullest extent permitted by law. With locations across the United States as well as in Mexico and Canada, Shriners Children's offers hope and healing to families regardless of their ability to pay or insurance status. For more information, including the full range of care disciplines, please visit shrinerschildrens.org.
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