TuneIn New Home For Big 12 Conference Audio

TuneIn, the world’s leader in live audio, and the Big 12 Conference announced Tuesday that TuneIn is the new audio home of the Big 12. As part of the new partnership, they will launch a 24/7 Conference-branded audio station on TuneIn ahead of the Big 12’s college football season kickoff on Aug. 29.

TuneIn is home to live sports from the top leagues and conferences with comprehensive access to local and national sports talk content. TuneIn Premium offers listeners coverage of football and men’s & women’s basketball games from 100+ Division 1 NCAA programs.

“I’m thrilled to partner with the entire TuneIn team,” said Big 12 Commissioner Brett Yormark. “TuneIn will be an incredible resource and platform for the Big 12 as we continue to advance our narrative and extend our reach.”

“TuneIn allows us to connect across a variety of platforms, delivering around-the-clock commentary and coverage of Big 12 sporting events,” said Tyrel Kirkham, Chief Marketing Officer of the Big 12 Conference. “TuneIn is a leader in sports audio coverage, making them an ideal partner to expand our content offerings and reach to sports fans whether they’re at home, at a tailgate or on the road.”

In addition to the launch of the 24/7 station, TuneIn Premium will be home to live game commentary for football and men’s & women’s basketball from Big 12 schools.

“The Big 12 is a dominant force in college sports, drawing loyal fans and alumni to each event from around the world,” said Rich Stern, CEO of TuneIn. “We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events. This commitment ensures that fans stay deeply connected to the teams and games they are passionate about, no matter where they are.”