Wednesday, July 10, 2024

ESPN Attracts Largest SNB Audience in Two and a Half Years

Sunday Night Baseball Viewership Up Six Percent From Last Year Entering MLB All-Star Break

ESPN generated its largest Sunday Night Baseball audience in two and a half years with the Boston Red Sox 3-0 victory over the New York Yankees on July 7. The broadcast averaged 2,359,000 viewers and peaked with nearly three million viewers (2,952,000) at 8:45 p.m. ET, according to Nielsen.

The July 7 broadcast was also the most-watched edition of Sunday Night Baseball since 2019 when excluding opening weekend games. Entering the MLB All-Star break, Sunday Night Baseball is averaging 1,620,000 viewers, up six percent from last season. Sunday Night Baseball Presented by Capital One resumes on July 21 when the Red Sox visit the Los Angeles Dodgers at 7 p.m.

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