The station, which has sparked controversy in recent weeks, said its new programming lineup will spotlight a string of "conservative point of view" shows, including "The Glenn Beck Program," "The Sean Hannity Show," "The Bill O’Reilly Show" and others, officials said in a statement.
The station will also feature local news, weather and traffic from Total Traffic & Weather Network as well as breaking news coverage from ABC Radio, the news release noted.
"For the first time in years, Metro Detroit has an alternative to WJR, with a genuinely conservative point of view," said Kevin Adell, CEO of Adell Media. "We’re excited to launch this new talk station with the biggest names in the format."
The move comes three weeks after all shows on the station — many of which were hosted by locals — were canceled, and the station moved to all-sports programming, a "business decision," with mostly syndicated content from ESPN, according to Mort Meisner, a spokesman for Adell.
The station's sudden change in format on Aug. 11 stirred controversy, with some speculating the switch to sports was related to a recent federal lawsuit against Adell for allegedly unpaid taxes. Adell, according to a Detroit News report, shot back and disputed the notion of the switch's relation to financial problems. He said the station, which was once described as "Detroit's urban talk radio station," had anemic ratings and left him with little choice but to pull the plug.
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