SC Radio: Cumulus Media Launches The Game Sports Radio Network

Cumulus Media announces that it has launched The Game Sports Radio Network across three South Carolina markets, expanding the reach of its premium live and local Sports/Talk programming, which includes live coverage of South Carolina Gamecocks games. 

The new sports radio network originates from Cumulus Columbia’s 107.5 The Game/WNKT-FM, the flagship station of South Carolina Gamecocks games. 107.5 The Game is in its 16th year of providing exciting local Sports/Talk programming, broadcasting Monday through Friday from 6:00am-6:00pm. The new network will provide live and local Sports/Talk coverage to sports fans from Newberry to Myrtle Beach, and all areas in between.

The Game Sports Radio Network includes Cumulus Media’s WWFN-FM in Florence, SC, which now broadcasts as 100.5 The Game, and airs all live, local Sports/Talk shows from Columbia from 6:00am-6:00pm, followed by network programming by CBS Sports Radio. WWFN-FM was previously programmed as a Classic Country station. 

In addition, Cumulus Myrtle Beach Sports radio station WSEA-FM is now 100.3 The Game, broadcasting the live, local Sports/Talk shows from Columbia from 6:00am-12:00 Noon. WSEA-FM is a CBS Sports Radio affiliate and home of the South Carolina Gamecocks. The station was previously branded as Sports Radio 100.3 The Team.

 

Tammy O’Dell, Regional Vice President/Market Manager, Cumulus Media, said: "The opportunity to expand Columbia's live, local sports content to sports fans in Florence and Myrtle Beach opens up new ways to connect listeners to our brands, provide compelling content to new listeners, and offer prime local and regional marketing opportunities for many clients. This is a game-changer!"

Terry Ford, Program Director, WNKT-FM, noted: “107.5 The Game, Columbia, has been keeping the Midlands sports fans informed, engaged, enlightened, entertained, and sometimes enraged for 16 years! Our live and local team of sports specialists interviews coaches, players, and fans, and invites listeners to participate via call, social media, and on-location events. At our core are the teams, coaches, players, and fans of the South Carolina Gamecocks. We are very excited about growing the 107.5 The Game brand into two markets in South Carolina and making our great content available to almost half of the state.”