According to TV Newser, one of the features being tested is the ability of CNN breaking news alerts to pop up on screen while a viewer is watching one of Max’s numerous content offerings.
The pop-up alert will allow viewers to switch to live news coverage or continue watching their current program. Details of how intrusive the alert will be when it appears on the screen have yet to be divulged.
CNN Max represents a late entrant in the streaming news wars, and the network is playing catch-up in its effort to gain the attention of streamers. CNN Max will feature a full seven-day schedule offering a combination of new and existing programming from CNN and CNN International, and will be included in all Max subscription packages.
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