Amazon Sustains Fast Start For 'Thursday Night Football'

A convincing 30-12 win by the Super Bowl-contending San Francisco 49ers over the New York Giants on Thursday generated an average of 13.92 million viewers for Amazon Prime Video, according to Nielsen National TV Ratings, a 26% bump over the streaming company's second NFL Thursday Night Football game last season.

In fact, after a record-breaking first TNF game of the season last week, the franchise is averaging 14.48 million viewers, up 21% over Amazon's first two games last year ... and 71% over 2021, when the first two Thursday-night games were on the NFL Network.

TNF is up 51% so far over last year's full-season average of 9.58 million viewers.

Amazon is in the second year of a multi-year license with the NFL and is paying the league $1 billion as season for the rights.

The TNF franchise continues to skew young relative to the rest of the league's TV coverage -- 49% of Thursday's audience came from the 18-49 demo, and the average viewer age was 7 years younger than the NFL averages on linear networks.