Elon Musk said Twitter Inc. will once again try to roll out a new verification service next week that its billionaire owner has championed despite a fumbled launch and numerous problems, reports The Wall Street Journal.
He said Friday that Twitter would use a new color system for verified accounts, departing from the platform’s ubiquitous blue check mark. Companies would get gold check marks and government accounts would get gray check marks, he said. All individuals, whether they are celebrities or not, would have blue check marks.
Musk said starting on Friday next week, the company would append a check mark to accounts it had manually authenticated. He didn’t say if users would have to pay to be verified.
He has been trying to revamp Twitter’s verification service since he closed his $44 billion takeover of the company last month. He has said he wants every user to be verified unless they are a bot account.
The new check-mark system has been plagued with issues. Days after launching it earlier this month, Twitter stopped giving out check marks as people were using the designation to impersonate companies, brands and celebrities. Thousands of users saw fake tweets from accounts including those posing as LeBron James demanding a trade, George W. Bush attacking Iraqis and Eli Lilly & Co. cutting insulin prices to zero.
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