Monday, September 20, 2021

ESPN 'Must-Have' Cable Channel

ESPN was named as a “must-have” cable channel most often in Beta Research’s latest poll of pay TV subscribers, reports 

ESPN got the highest marks from 40% of Beta’s respondents. It was followed by Discovery Channel, Food Network, History, CNN, National Geographic, The Weather Channel and Fox News Channel.

A year ago, Food Network was the top finisher with 34%, followed by History, ESPN, Discovery, CNN and National Geographic.

In its 2021 survey, for the first time, Beta polled both cable subscribers and satellite subscribers. The higher scores for some cable networks also might be the result of people who placed a lower value on cable networks cutting the cord, said Andrew Klein, president of Beta’s cable TV division. 

Klein added that the “must have” scores were higher among heavy streaming network viewers and among subscribers of at least two streaming services. “These cable subs really like television and value both streaming networks and the basic networks that they watch,” he told B+C.

Among heavy streaming network viewers, the must-have channels were led by ESPN, Food Network and Disney Channel, ranked highest by 48% of those surveyed. 

When subscribers were asked how much individual channels were worth to them, Disney Channel had the most perceived value at $2.08 per month. 

ESPN followed at $2.05, followed by ID and Cartoon Network at $2.04, Nickelodeon at $2.02, ESPN2 at $2.01 INSP at $1.99 and Hallmark Movies & Mysteries at $1.98.

Among women the favorites were Food Network, ID, HGTV, Hallmark Movies & Mysteries, Hallmark Channel, TLC and Fox News Channel.

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