R.I.P.: Herbert Schlosser, Longtime NBC Executive

Herbert Schlosser Developed SNL

Herbert Schlosser, a longtime NBC executive who put an indelible stamp on the network by negotiating Johnny Carson’s first deal to host “The Tonight Show,” putting “Rowan & Martin’s Laugh-In” on the air and overseeing the development of “Saturday Night Live,” died on Friday at his home in Manhattan. 

He was 95, reports The NY Times.

Schlosser was president of NBC in 1974 when he faced a late-night predicament: Carson no longer wanted the network to carry repeats of “Tonight” on weekends. But pleasing Carson, the network’s most important star, led to an inevitable question: What would NBC televise at 11:30 on Saturday nights?

Schlosser wrote a memo in early 1975 that laid out the fundamentals of an original program that would be televised from NBC’s headquarters at Rockefeller Center; would be carried live, or at least taped on the same day, to maintain its topicality; would be “young and bright,” with a “distinctive look, a distinctive set and a distinctive sound”; would “seek to develop new television personalities”; and would have a different host each week.

Schlosser, a lawyer, had been an executive in NBC’s business affairs department, where he negotiated programming contracts to carry, among other events, the 1964 Summer Olympics from Tokyo and talent deals like ones with the comedian Bob Hope, whose specials were a mainstay of NBC’s prime-time schedule.

Schlosser particularly championed “Rowan & Martin’s Laugh-In,” a fast-paced satirical series that made its debut in early 1968. It was considered outrageous then for the political and risqué humor of its skits, performed by a cast of  future stars including Goldie Hawn and Lily Tomlin.

He started as a lawyer with a Wall Street firm, but the insurance work there bored him, and he moved to Phillips Nizer Benjamin Krim & Ballon (now called Phillips Nizer LLP), a Manhattan firm with many film and television clients. That experience led to his hiring around 1957 as general counsel of California National Productions, a film, merchandising and syndication subsidiary of NBC. He later became its chief operating officer before moving to NBC’s business affairs department in 1960.

As a lawyer with the department, he led the talks to bring Carson to NBC to replace Jack Paar as the host of “Tonight” in 1962. 

Schlosser rose steadily at NBC. He was named executive vice president of the television network in 1972; promoted to president a year later; and named president of the National Broadcasting Company, the network’s corporate parent, in 1974 and chief executive in 1977.

Schlosser was ousted in 1978 and replaced by Fred Silverman, who had engineered ABC’s rise to first place in prime-time ratings as its chief of programming.

Schlosser’s standing had been hurt by NBC’s inability to produce a new prime-time hit series the previous season and climb out of third place.