Wednesday, June 9, 2021

IBA Members-Only Webinar To Focus On AI Revenue Growth


Next up in The Independent Broadcasters Association’s webinar series exclusively for members is How Veritone's AI Is Helping Radio Grow Revenue and Retain Clients. 

The webinar takes place on Tuesday, June 15 at 4 pm Eastern and is hosted by Paul Cramer, Managing Director of Broadcast Solutions at Veritone. The webinar will demystify how AI is being used in Radio, and how even small markets can use AI and attribution to attract and retain more advertisers. The webinar will feature success stories, tips on how to compete with performance-based mediums, and how IBA-member Program Directors can benefit and tap into national revenue.

Attending IBA members will each receive a $10 UberEats gift card, courtesy of Veritone. “It’s our way of saying thank you to radio professionals who have joined the IBA and are reaping the benefits of membership, including the opportunity to participate in our webinar,” explained Cramer.

“Attribution has become increasingly more important to advertisers, including local advertisers,” said Ron Stone, President of IBA and Chief Executive Officer of Adams Radio Group. “Veritone’s AI can help radio not only remain competitive, it can help radio win!”

Stations that would like to attend can secure their low-cost membership on or before Tuesday, June 15 at www.iba.media, where they can also sign up for the members-only webinar. Existing IBA members can register for the webinar directly at http://www.anymeeting.com/PIID=E056DC86814D3C.

The IBA Webinar Series provides its members the opportunity to learn from the industry’s brightest influencers from the sales, programming, marketing and promotions, business, engineering, employment, and social media arenas, with an aggressive bi-monthly schedule of speakers throughout the year. The IBA Webinar Series is for IBA members only and one of many benefits to its members.

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