Radio One/Atlanta has announced that veteran programmer Devin Steel is the new brand manager for Hip Hop WHTA-FM Hot 107.9.
He exited his role as Senior VP/Programming for iHeartMedia/Memphis last year, overseeing seven brands in multiple formats in its Memphis cluster and markets throughout the Mid-south.
Steel, a 25-year radio vet said, "I'm honored to lead an incredibly talented team at WHTA, Hot 107.9 and help build on the iconic 25 year history of success. Atlanta is the epicenter for culture and I'm excited to jump in and get to work. I want to thank Tim Davies and Derek Harper for their guidance and look forward to working closely with them both. I also want to thank Colby Colb, Vice President of Programming, Urban One for his vision and for providing me the opportunity to charter a new chapter in my career."
Urban One Atlanta Operations Director Derek Harper added, "Devin's reputation in the industry for being a smart, aggressive programmer made him our #1 choice out of a very talented pool of candidates. We look forward to shaking up the market and delivering the best entertainment experience for fans of Hot 107.9."
"We just signed one of the best coaches in the country," said Regional Vice President/General Manager Tim Davies.
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