Amarillo Radio: Mike Rivera New Director Of Content For Townsquare

Townsquare Media, Amarillo, TX announces the hiring of new Director of Content, Mike Rivera. Rivera will oversee programming and content for Hot AC Mix 94.1 (KMXJ), Country 101.9 The Bull (KATP), Classic Rock Thunder 98.7 (KPRF), CHR 96.9 Kiss FM (KXSS), and News Talk 940 (KIXZ).

Mike Rivera

Townsquare Amarillo Market President ReBecca Via says, “I am so thrilled to have Michael bring his experience, strong leadership and enthusiasm for local content to our Amarillo team. He understands the power of local radio, our digital platforms and supporting our community.”

“I am very excited to join the local team at Townsquare Media Amarillo,” adds Rivera. “I would like to thank Robert Truman, Kurt Johnson and ReBecca Via for the wonderful opportunity. Each of these stations is a vibrant brand in the market. We’ll do great things in 2021!”

Kurt Johnson, Townsquare SVP/Programming says, “We’re always glad to add great programming talent and happy to have Mike leading the charge in Amarillo. Looking forward to great things in 2021!”

Prior to joining Townsquare, Rivera successfully programmed iHeart’s KHEY- AM/FM, and KTSM/El Paso, and KVET, KASE-FM and KFMK/Austin.