CUMULUS MEDIA Thursday launched Atlanta’s New Country 101.FIVE WKHX-FM.
“Dirt We Were Raised On” by quintessential Georgian, Macon’s Jason Aldean, kicked off the new station at 3:00PM, followed by songs from The Zac Brown Band, Luke Bryan, Kane Brown, Brantley Gilbert, Thomas Rhett, Sugarland, and Trisha Yearwood, talent with deep local roots, each a testament to the global influence and power of the Georgia Country music scene.
This re-imagining of New Country 101.FIVE is the culmination of outreach to -- and ideas and input from -- artists, radio experts, researchers, and fans, all engaged to create a platform to promote the music of Georgia and deliver all of the hit Country music craved by the Atlanta audience. The heritage Country station, which originally launched in 1959, had been programmed as Kicks 101.5 since 1981.
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Mike Moore, Program Director, New Country 101.FIVE/WKHX-FM, said: “This station is borne of the most prolific time in history for Georgia musicians. New Country 101.FIVE reflects these artists’ views and the way they see the world. Their collective sense of pride in being from Georgia forms the common ground that they share with our listeners. You’ll hear it in the station – its music, but also from the voices of the artists and listeners themselves, who share memories and stories of their lives within the New Country 101.FIVE community.”
Sean Shannon, Vice President/Market Manager, Cumulus Atlanta, said: “Atlanta is a world class city that is surrounded by towns and cities large and small where civic pride runs as deep as the Georgia red clay. New Country 101.FIVE is a station that is committed to those communities. Not only does country music need Georgia, Georgia needs a country station rooted in these towns. New Country 101.FIVE is Georgia Loud and Georgia Proud. This is what ‘Made in Georgia’ sounds like.”