Facebook this month will launch a feature that explains how and why posts are prioritized in its news feed, offering users more control over what content shows up when they log onto the social media platform.
According to The Hill, the company for years has declined to answer questions about which posts end up on a user's news feed, but the new "Why am I seeing this post?" feature will provide details about how Facebook's algorithm pushes certain posts to the top.
"You'll be able to tap on posts and ads in News Feed, get context on why they're appearing, and take action to further personalize what you see," Facebook product manager Ramya Sethuraman wrote in a blog post Sunday.
The feature will give users the option to change which posts they see first, which groups and pages they follow and what ends up in their news feed overall.
"During our research on 'Why am I seeing this post?', people told us that transparency into News Feed algorithms wasn't enough without corresponding controls," Sethuraman wrote. "People wanted to be able to take action, so we've made it easy to manage what you see in News Feed right from this feature."
Users for years have raised questions about how Facebook makes decisions about its news feed, arguing the company promotes misinformation and ideologically divisive content because that material receives the most engagement.
In the same blog post, Facebook said it is updating its "Why am I seeing this ad?" feature, which was launched four years ago to provide users with more information on how advertisers target them. Facebook will now provide users with details about how advertisers use information like their email address or phone number to target them for ads.
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