Despite the successes of musicians like Carrie Underwood, Miranda Lambert, and Kacey Musgraves — who won the 2019 Grammy for album of the year for her project Golden Hour, as well as best country album and best country solo performance — the voices of women creators are severely underrepresented.
According to the Annenberg researchers, led by Stacy L. Smith, only 16 percent of country artists are female, and only 12 percent of country songwriters are women.
According to npr,org, the team also notes that when female country artists do find mainstream success, they are young. "Not one of the top-performing women was over the age of 40," they note, "while all but one of country's top-performing men had reached or exceeded that age." They found that the average age of top female artists is 29 years old — while for men, the average age is 42.
For its data, the Annenberg team looked at 500 songs on Billboard's Year-End Hot Country charts (which measures a combination of sales, streams and radio airplay) over a five-year span, from 2014 to 2018, and looked into the gender of both artists and songwriters of those songs. They also examined the nominees across four categories at the Academy of Country Music Awards (whose voters work full-time in the country music industry, from artists to managers to people who work in venues) across the same time frame, and found that only 15 percent of the nominees in those categories — entertainer of the year, song of the year, duo of the year and group of the year — were women.
Billboard magazine reported last December that for the first time, its Country Airplay chart listed no female artists in its Top 20. The Annenberg team says that its research was triggered by the Academy of Country Music (ACM) Awards nominees announcement in February, in which not a single woman was put forward for entertainer of the year.
The Annenberg report was released just ahead of the 2019 ACM ceremony, which will take place Sunday in Las Vegas.
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